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Let’s go surfing now …

20 Dec

Source: https://i.ytimg.com/vi/b6hoBp7Hk-A/maxresdefault.jpg

The world of work has changed. Many of us may never have a fulltime job. This can be daunting for students who undertake qualifications at either a tertiary or vocational level. But there are some core skills that can help you surf from one industry sector and multiple workplaces to another.

Core skills keep you on the wave

Core skills are ‘skills’ that are highly regarded in the workplace. These transferable skills are around these main areas:

  • Leadership
  • Management
  • Team skills
  • Communication
  • Collaboration
  • Creativity

Leaders know when to paddle out

In these times of uncertainty around politics, climate change, increased competition and the digital environment, effective leaders use emotional intelligence to keep their people buoyant and centred. They know who their people are and what drives them. They also know the road ahead and the work that has to be done. True leaders are selfless and have their ‘fingers on the pulse.’ Leaders are strong and calm. They are also resilient and can manage and harness change. Leaders continually develop their people so that they have the skills and knowledge to function in a changing environment. They are well prepared for the waves and when in doubt … paddle out.

Managers should surf too

Skilled managers are not just task driven. They can see the big picture and the scope of the projects they work on. They find the best people and nurture them just as leaders do (a manager can also be a leader,) and they communicate and collaborate regularly in often informal ways like quick ‘catch ups) or ‘how you going?’ sessions. In that way they get to know their people and know where a project is at and if there are any risks or difficulties that need to be managed.

Teams surf together

High functioning teams work together to achieve outcomes. They have less of the ‘storm’ and more of the ‘norm.’ In that way they can move across the waves to not just get the work done, but also to build and sustain a team when the waves get choppy.

Communication in big wave surfing

Communication skills are vital in the workplace. Leaders, managers, teams and individuals need to be on the ‘same page’ and fully informed especially when unexpected change occurs which is often. Communication encompasses emails, meetings, presentations and reports. Skilled ‘surfers’ move across the wave and as they do, they keep their colleagues abreast of situations. Skilled communicators are smart enough to know who their stakeholders are and how to communicate with them. Skilled presenters are a key to the workplace. They have a voice and they know how to use it without boredom or drama. They engage to communicate. And … they are aware.

Collaboration when competing or rescuing

Surfing can be a solitary sport. That’s one of the things that make it attractive. Just you out on the board in the waves. But surf clubs work together to keep the beach a safe environment. They train constantly; they build skills in swimming, using the surf boats and first aid. They collaborate and work together. Collaboration is the key to getting the work done and to the encouragement of new ideas and ways of doing things. It’s the beginnings of creativity.


Source: http://www.live-swell.com/surfrentals/wp-content/uploads/2015/07/Your-wave-image.jpg

Creativity in surfboard design

Surfing was practiced thousands of years ago by indigenous people using logs to ride the waves. But over time, surfboards have evolved to better catch waves and turn surfing into a dynamic and athletic sport. Surfing innovators used their knowledge of the topography, the sea, wave patterns and human physiognomy to design better boards. We are all creative. It’s just a key we can unlock by shifting our perceptions and training our minds to look for newer and better ways of doing things. 

Keep on developing transferable core skills

The new pioneers: Brew Ha Ha

29 Nov

Brew ha ha case

I love small businesses that work hard to differentiate themselves from the competition. I call them the New Pioneers. They work their businesses like the old world drovers who rode quarter horses and steered them like cars to round up and drive the flock. They don’t rest on their laurels and plan and produce new products to offer something fresh and wonderful to their customers and they use marketing and social media so well to be liked, viewed, commented on and followed = all good for SEO.

Screen Shot 2018-11-29 at 9.57.44 am

Brew Ha Ha Coffee Roasters in inner city Sydney could be just another cafe, but it’s not. They keep producing not just the best coffee from premium roasters and skilled baristas – they also offer great and creative food in a ‘foodie’ society … and they get recognised (see above).

Screen Shot 2018-11-29 at 9.58.17 am

Vibrant businesses like Brew Ha Ha obviously love what they do because they do it well or vice versa. Screen Shot 2018-11-29 at 10.10.08 am

Did Leonardo Da Vinci have a Macbook Pro?

7 Oct

McKinsey Quarterly recently published an article about the rising importance of creativity in the digital world … and it’s good news!

The creative economy

As we labour away in a frenetic 4th Industrial Revolution where WORK is being transformed by algorithms and bots … some of us wondering where we will fit, the one shining star is digital creativity.

Screen Shot 2018-10-07 at 10.35.49 am

See machine learning is great for programmed processes but not so great for human creativity. That’s where Leonardo fits in. I know for sure he didn’t have a Macbook Pro but his fecund mind and total genius produced art and engineering and product design.

leonardo-da-vinci-fa2252

Who cares if you are marketing on Instagram, Facebook or Youtube – it’s still all about great content and that has to start with big ideas.

Screen Shot 2018-10-07 at 10.36.54 am

This has to start with an existential approach to business thinking and that will come from the top.

source: https://www.mckinsey.com/business-functions/organization/our-insights/five-fifty-Creating-Creatives

Welcome to the emojincey ward

1 Mar

emojincey ward

The digital sphere can be complicated for marketers and business operators, trying to keep up with all the new features social media is offering as well as apps and other whizz bang offerings.

I use the term whizz bang because when you really look at a lot of these innovations, they offer the excitement of the new. And we have been trained to upgrade from old to new even when the new features aren’t that special.

In the olden days marketing was relatively simple.

  • Create the message
  • Match it to your target market
  • Choose the best media option
  • Run the ad or the campaign.

Now targeting requires sorting through many variables to do with lifestyle and behaviours.

Ads or posts are run and testing is conducted using the analytics.

Often we are advised to run separate campaigns to ‘test’ the efficacy and effectiveness.

We are told to be strangely unique to cut through and to tell stories not to just sell.

TV channels have been replaced by internet influencers who command vast audiences.

It’s so un marketing in the traditional sense where a product or service was promoted to a market.

OK … that’s simplistic.

And there’s likes and follows. Shorthand ticks of approval from our ‘community.”

Other shorthands include the emoji.

now featuring an array of cute visages with stand out emotions. And gifs.

Like it or not, we are in the age of shorthand … short attentions span.

Ultra convenience services such as UBER Eats and Netflix stop people socialising.

But people are people and will no doubt get bored with social which is why they have to keep changing and updating and adding features.

Great advertising is still about the creative. Cut through only occurs when people stop and take notice.

So let’s open the emojincey ward where people are people and emotions aren’t a quick flick, insert and like.

emoji image:  

Do what it takes to stand out

1 Jan

Rombaut shoe copyAs I delve deeper and deeper into the world of digital marketing and social media, discovering countless apps, knowledge bases, channels, classes and courses, tips, tricks (hacks), opinions, videos, podcasts and webinars, influencers, etc. – it can tend to be overwhelming.

One thing hasn’t changed though and that’s the need to be creative. To have big ideas (thanks David Ogilvy) and to be brave.

It doesn’t matter what medium you are on – achieving cut through is more important than ever.

It might get people to stop just for a second.

AIDA = Attention Interest Desire Action

 

DISRUPTION HAS HAPPENED BEFORE

12 Jun

disruption is nothing new

Wow what an amazing world we now live in. Technology rules … OK!

Disruption like fake news is a hot cliche. Could be the hottest right now.

Disruption describes new technologies and new business models that disrupt the current modelsprocesses and accepted standards of business.

  • Taxis were disrupted by UBER
  • Graphic design was disrupted by Adobe
  • Hotels/accomodation was disrupted by AirBnB
  • Commercial real estate was disrupted by WeWork
  • Photography and processing was disrupted by mobile phones + photoshop

It’s nothing new though. As the above photo depicts horses and carriages with a trolley car and next to that an early motor car. That was a disruption. But they didn’t have that neat phrase to label things.

In business we must track trends or we’ll be left behind holding the box brownie.

brownie_1

The importance of data is ‘yuge!’

10 Jun

Here’s a story I found on a blog I subscribe to. It’s about the people-based research and targeting platform developed by Merkle which has ‘tagged each person with digital IDs with hundreds and sometimes over 1,000 attributes. At this point, the total database covers 242 million people and counting.’

This supposes that people like targeted advertising and are OK with ‘a holistic understanding of people’s behaviors and motivations.’

‘“We’re undertaking a transformation as a global enterprise,” said Dentsu Aegis Network Americas CEO Nigel Morris.’

big brother

It looks like George Orwell was right but he just got the era wrong.

OK – I like a targeted ad as much as the next person but I already bought a BBQ!

https://www.mediapost.com/publications/article/302542/census-advertising-dentsu-rolls-out-new-platform.html

Education disrupted

7 Jun

education and technology

An interesting article from the ‘not failing’ New York Times about how the tech billionaires are making fore-roads into schools with innovation grants and other funding and the questions around who is profiting the most. In an era that promises to automate many jobs and where industries are either disappearing or being reinvented it makes for interesting reading.

For those of you that still read …

https://www.nytimes.com/2017/06/06/technology/tech-billionaires-education-zuckerberg-facebook-hastings.html?_r=0

Image via: edtechreview.in