Tag Archives: strategy

Do what it takes to stand out

1 Jan

Rombaut shoe copyAs I delve deeper and deeper into the world of digital marketing and social media, discovering countless apps, knowledge bases, channels, classes and courses, tips, tricks (hacks), opinions, videos, podcasts and webinars, influencers, etc. – it can tend to be overwhelming.

One thing hasn’t changed though and that’s the need to be creative. To have big ideas (thanks David Ogilvy) and to be brave.

It doesn’t matter what medium you are on – achieving cut through is more important than ever.

It might get people to stop just for a second.

AIDA = Attention Interest Desire Action

 

Masters of strategy Part 1

4 Jan

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Happy 2014 … a year of strategic thinking?

I’ve been lucky enough to spend time with a master of creative strategy, David Barnes who’s background in advertising is the stuff of legends.

David can draw and design and write and produce and … well you get my drift.

But via his business, Currency Ideas, he’s a thinker first and foremost.

His brand process takes clients on a journey of self discovery, because often we really don’t think about who we are and what we do best and better than anyone else.

Which is the whole point of living (and working) I guess.

To do things well.

David looks for reasons before developing logos/identities/websites/ads …

Reasons being objectives

A brand is a valuable asset after all.

being creative is strategic.