Tag Archives: strategy

Manglement v’s Management

22 Sep

Mangle

source: https://www.findmypast.co.uk/

Leadership and Management have never been more important in this era of disruption that some are calling the 4th Industrial revolution where:

  • Traditional business models are breaking down and being replaced by big tech (the so called FAANGS of Facebook, Apple, Amazon, Netflix and Google)¬† – add to that the gig guys = UBER et al.
  • Traditional politics and government seems to be in a freefall with demagogues and political de-stabilizers running amok.
  • Traditional Work and employment being replaced by AI, robotics and software.
  • Intergenerational skepticism regarding the threat to the environment and climate change

This can lead to manglement (see above illustration of the old fashioned mangle … used to wring clothes out manually.)

Manglement leads to problems in organisations and businesses such as:

  • Lack of communication = people unsure of their role or status or even what they need to accomplish
  • Loss of motivation from former high performers who feel misunderstood and sidelined
  • Heightened loss of a positive culture
  • ‘Office’ gossip and backbiting

Manglement breaks down teams, loses productivity and often leads to high performers taking their talents elsewhere.

Manglement doesn’t care. Manglers don’t have the emotional intelligence to understand or even care. They see people as just numbers. They are unaware of the impact that this type of non management has on the people and ultimately the organisation.

Leaders and managers know their people and the value they bring and they communicate, consult and recognise.

Sometimes they even reward.

The new pioneers: Brew Ha Ha

29 Nov

Brew ha ha case

I love small businesses that work hard to differentiate themselves from the competition. I call them the New Pioneers. They work their businesses like the old world drovers who rode quarter horses and steered them like cars to round up and drive the flock. They don’t rest on their laurels and plan and produce new products to offer something fresh and wonderful to their customers and they use marketing and social media so well to be liked, viewed, commented on and followed = all good for SEO.

Screen Shot 2018-11-29 at 9.57.44 am

Brew Ha Ha Coffee Roasters in inner city Sydney could be just another cafe, but it’s not. They keep producing not just the best coffee from premium roasters and skilled baristas – they also offer great and creative food in a ‘foodie’ society … and they get recognised (see above).

Screen Shot 2018-11-29 at 9.58.17 am

Vibrant businesses like Brew Ha Ha obviously love what they do because they do it well or vice versa. Screen Shot 2018-11-29 at 10.10.08 am

Do what it takes to stand out

1 Jan

Rombaut shoe copyAs I delve deeper and deeper into the world of digital marketing and social media, discovering countless apps, knowledge bases, channels, classes and courses, tips, tricks (hacks), opinions, videos, podcasts and webinars, influencers, etc. – it can tend to be overwhelming.

One thing hasn’t changed though and that’s the need to be creative. To have big ideas (thanks David Ogilvy) and to be brave.

It doesn’t matter what medium you are on – achieving cut through is more important than ever.

It might get people to stop just for a second.

AIDA = Attention Interest Desire Action

 

Masters of strategy Part 1

4 Jan

Image

Happy 2014 … a year of strategic thinking?

I’ve been lucky enough to spend time with a master of creative strategy, David Barnes who’s background in advertising is the stuff of legends.

David can draw and design and write and produce and … well you get my drift.

But via his business, Currency Ideas, he’s a thinker first and foremost.

His brand process takes clients on a journey of self discovery, because often we really don’t think about who we are and what we do best and better than anyone else.

Which is the whole point of living (and working) I guess.

To do things well.

David looks for reasons before developing logos/identities/websites/ads …

Reasons being objectives

A brand is a valuable asset after all.

being creative is strategic.