Tag Archives: innovation

How Neruda let me be innovative

24 Jun

Last week I went to see a movie and there weren’t any super heroes in it.

Wait a second … there was a super hero but he didn’t have tights, a mask and a logo emblazoned on his muscular chest. No. This super hero was a middle aged, portly man with thinning hair. His super powers weren’t your usual mix but instead consisted of words and phrases and phrasing. The hero was a poet. The movie was Neruda. 

neruda_ver6

It was a beautiful film but not easy to follow. It was a portrait of a poet and a politician from Chile set in the 1950’s and it was a crime drama. Neruda was a member of the Communist Party (along with Pablo Picasso) who idealised communism as an ideal and an antidote to fascism. Of course these intellectuals were to be proved wrong when the walls went up but at the time it was about equality for all. When the government decreed that Neruda was to be arrested, he begrudgingly fled. The crime drama was the chase by a young detective who had his own back story.

neruda

Neruda performed his poems throughout the movie and that’s what opened the gates for me. During the movie, (which was subtitled), I listened to and read the words and i felt free. A lot of the poems were about love.

Neruda was romantic and seductive.

I’ve never been a great reader of poetry and to be honest it baffles me.

I just know that the words sometimes clash and when they do there’s a spark of freedom. Freedom opens the mind and can lead to innovative thoughts.

When was the last time you felt free?

This why we need special rooms to be innovative

10 Jun

innovation cave

One of the myths around innovation is that you need some kind of ‘special conditions’ to bring out the creative in you. See the Google workplace and just about every ad agency in the known universe.

I love these rooms with their funny pics and pinball machines and pool tables.

And I like how I get to wear my jeans – wow I feel so free!

Hang on there … I’ve got an idea coming. Here it is.

No wait. It’s stopped somewhere up the line to get some new passengers on board.

The names of those passengers are Mr Tired, Ms Bored, Mr Lazy and the Count of no account.

We’re all creative and we don’t need any special conditions to think of new ways. Just some energy and imagination.