The importance of data is ‘yuge!’

10 Jun

Here’s a story I found on a blog I subscribe to. It’s about the people-based research and targeting platform developed by Merkle which has ‘tagged each person with digital IDs with hundreds and sometimes over 1,000 attributes. At this point, the total database covers 242 million people and counting.’

This supposes that people like targeted advertising and are OK with ‘a holistic understanding of people’s behaviors and motivations.’

‘“We’re undertaking a transformation as a global enterprise,” said Dentsu Aegis Network Americas CEO Nigel Morris.’

big brother

It looks like George Orwell was right but he just got the era wrong.

OK – I like a targeted ad as much as the next person but I already bought a BBQ!

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