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DISRUPTION HAS HAPPENED BEFORE

12 Jun

disruption is nothing new

Wow what an amazing world we now live in. Technology rules … OK!

Disruption like fake news is a hot cliche. Could be the hottest right now.

Disruption describes new technologies and new business models that disrupt the current modelsprocesses and accepted standards of business.

  • Taxis were disrupted by UBER
  • Graphic design was disrupted by Adobe
  • Hotels/accomodation was disrupted by AirBnB
  • Commercial real estate was disrupted by WeWork
  • Photography and processing was disrupted by mobile phones + photoshop

It’s nothing new though. As the above photo depicts horses and carriages with a trolley car and next to that an early motor car. That was a disruption. But they didn’t have that neat phrase to label things.

In business we must track trends or we’ll be left behind holding the box brownie.

brownie_1

This why we need special rooms to be innovative

10 Jun

innovation cave

One of the myths around innovation is that you need some kind of ‘special conditions’ to bring out the creative in you. See the Google workplace and just about every ad agency in the known universe.

I love these rooms with their funny pics and pinball machines and pool tables.

And I like how I get to wear my jeans – wow I feel so free!

Hang on there … I’ve got an idea coming. Here it is.

No wait. It’s stopped somewhere up the line to get some new passengers on board.

The names of those passengers are Mr Tired, Ms Bored, Mr Lazy and the Count of no account.

We’re all creative and we don’t need any special conditions to think of new ways. Just some energy and imagination.

Education disrupted

7 Jun

education and technology

An interesting article from the ‘not failing’ New York Times about how the tech billionaires are making fore-roads into schools with innovation grants and other funding and the questions around who is profiting the most. In an era that promises to automate many jobs and where industries are either disappearing or being reinvented it makes for interesting reading.

For those of you that still read …

https://www.nytimes.com/2017/06/06/technology/tech-billionaires-education-zuckerberg-facebook-hastings.html?_r=0

Image via: edtechreview.in

The newer consumer decision journey

27 May

The consumer decision journey traditional

According to McKinsey, the way consumers purchase and the journey they travel to get to that purchase has changed. The traditional model (above) suggests that the process is fairly uncomplicated from awareness of a need > to familiarity with a range of solutions > to the consideration stage > next to purchase and finally loyalty (we hope.)

The consumer decision journey

The newer consumer decision journey model describes a more circuitous approach which fits with the digital age where research and comparison shopping is far easier and online reviews can make or break a product/brand. It also looks at buyer perception of brands which in itself is no new thing.

This old coke ad is all about building brand perceptions which they do nicely with their image – modern for it’s time.

old coke ad

To quote the authors ‘Our research showed that the proliferation of media and products requires marketers to find new ways to get their brands included in the initial-consideration set that consumers develop as they begin their decision journey. We also found that because of the shift away from one-way communication—from marketers to consumers — toward a two-way conversation, marketers need a more systematic way to satisfy customer demands and manage word-of-mouth.’ (+ online reviews.)

The research, according to the article, identified two different types of customer loyalty, challenging companies to reinvigorate their loyalty programs and the way they manage the customer experience. It also reinforced the importance of aligning all elements of marketing—strategy, spending, channel management, and message—with the journey that consumers undertake when they make purchasing decisions but also of integrating those elements across the organisation.

No more silos!

Source: McKinsey Quarterly

Marketing and Mindfulness

24 Nov

marketing-and-mindfulness

There’s a revolution going on not just in politics but in other areas.

An interesting article from B&T about the new consumers who value sustainability, health and well being above therapy shopping.

http://www.bandt.com.au/marketing/marketing-mindfulness-future-holds

We need to listen to our customers.

Image

Making america great again

17 Oct

wake up

Donald Trump and the Shoulds

11 Sep

“The upheaval of our world and the upheaval in consciousness is one and the same. Everything becomes relative and therefore doubtful. And while man, hesitant and questioning, contemplates… his spirit yearns for an answer that will allay the turmoil of doubt and uncertainty.”

So wrote Carl Jung, Swiss psychiatrist and psychotherapist who founded analytical psychology. Jung was also interested in and influenced by philosophy, sociology, religion and spirituality.

carl-jungI

Trump, Kanye and Kimye and the blur between reality and reality TV 

We are all living in a period of great uncertainty where our politicians and the major parties are no longer trusted (see the political rise of showmen like Donald Trump in the US and our own One Nation’s resurge.) The problems of globalisation, immigration, warfare and refugees, economic cycles, ageing populations, industry and technology and of course climate change have rendered us all into a state of unknowingness and sometimes fear. Trump and his often unstructured and simplistic rants wouldn’t have made it to second base in past US Presidential campaigns let alone get endorsed by the conservative Republican party if he wasn’t striking a chord with alienated, scared voters who no longer trust their politicians.

Trump is also a reality TV star so maybe Kanye and Kimye could be future Commander in Chief and his first lady. This says a lot about the pre-occupation with celebrity and branding. It’s more fun hanging out in billionaires mansions than listening to men in suits talking about fiscal policy + we get to live their lives vicariously (and escape our own) for an hour a week.

As human beings, we crave certainty around our lives as this gives us control. 

In reality there is no certainty much less control. We can be comfortably off and get sick. We can be employed and lose a job through no fault of our own. Our bread winning industry can go off-shore. In a lot of ways, life is random and full of paradoxes.

It’s hard to live this way but there is no choice and often pain and hardship open doors that were not visible through the haze of contentment.

The shoulds

Many years ago I was introduced to ‘The shoulds.’ It goes like this:

We should have a job and do well. We should be happy in our personal lives and have rich and fulfilling relationships. We should always do the right thing and not make mistakes.

Shoulds also relate to others in our lives:

Friends should be true and stick by you.

Family should be there for you.

Managers and employers should recognise you for your work and enthusiasm.

Shoulds let us down and make us naive.

Let go of the shoulds both for yourself and others in your life.

Be open to change because it’s rapid nowadays.

Instead enrich yourself with learning, creating and thinking outside of yourself.