Tag Archives: branding

The new pioneers: Jack Rabbit Slims

8 Mar
The new pioneers of business. Jack Rabbit Slims. Kings Cross Sydney

The new pioneers of business. Jack Rabbit Slims. Kings Cross Sydney

These are the new pioneers. Micro businesses popping up across Sydney. Young entrepreneurs who are minimalist in their approach but offer something unique.

Andrea aka Jack Rabbit Slims has opened next door to the Piccolo Bar in what could only be described as a garage.

Good hair cutter as opposed to the $12 buzz cut. Not too expensive. Loads of energy and enthusiasm.

Masters of strategy Part 1

4 Jan

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Happy 2014 … a year of strategic thinking?

I’ve been lucky enough to spend time with a master of creative strategy, David Barnes who’s background in advertising is the stuff of legends.

David can draw and design and write and produce and … well you get my drift.

But via his business, Currency Ideas, he’s a thinker first and foremost.

His brand process takes clients on a journey of self discovery, because often we really don’t think about who we are and what we do best and better than anyone else.

Which is the whole point of living (and working) I guess.

To do things well.

David looks for reasons before developing logos/identities/websites/ads …

Reasons being objectives

A brand is a valuable asset after all.

being creative is strategic.

 

What’s Peking Duck got to do with great brands

8 Sep

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Many big cities have Chinatowns. City districts built around Chinese immigrants. It’s probably a huge generalisation to say that China and its people are traders. That business is hot wired somehow into the Chinese persona. I think there is some truth in it though.

As Eric Idle sings, “I like Chinese.” Take for example my favourite restaurant, here in Sydney’s Chinatown, BBQ King. It’s been operating ever since I was a kid and it’s hardly changed. It’s very successful with it’s steamy window display of ducks and pork and other things I’m not sure of.

BBQ King is also a late night haunt for chefs all across Sydney. It’s where the best go to eat.

But one thing … it’s never updated it’s look. It has the same vintage Chinese cafe feel with laminex tables and non-descript chairs. The owners haven’t put in any blonde wood (Danish modern) or anything at all chic. Why? It’s an original.

The food is amazing. The service swift (if a little unsmiling at times.) But the food is why I go there. It’s unfailingly good.

Refreshing brands when they need it can be valuable, but be cautious here!

We don’t want to alienate our good customers and we don’t want to lose the tradition and flavour a business has built up over the years just for the sake of change.

By the way, that’s sake not sake (japanese rice wine.)