Tag Archives: marketing

Did Leonardo Da Vinci have a Macbook Pro?

7 Oct

McKinsey Quarterly recently published an article about the rising importance of creativity in the digital world … and it’s good news!

The creative economy

As we labour away in a frenetic 4th Industrial Revolution where WORK is being transformed by algorithms and bots … some of us wondering where we will fit, the one shining star is digital creativity.

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See machine learning is great for programmed processes but not so great for human creativity. That’s where Leonardo fits in. I know for sure he didn’t have a Macbook Pro but his fecund mind and total genius produced art and engineering and product design.

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Who cares if you are marketing on Instagram, Facebook or Youtube – it’s still all about great content and that has to start with big ideas.

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This has to start with an existential approach to business thinking and that will come from the top.

source: https://www.mckinsey.com/business-functions/organization/our-insights/five-fifty-Creating-Creatives

Do what it takes to stand out

1 Jan

Rombaut shoe copyAs I delve deeper and deeper into the world of digital marketing and social media, discovering countless apps, knowledge bases, channels, classes and courses, tips, tricks (hacks), opinions, videos, podcasts and webinars, influencers, etc. – it can tend to be overwhelming.

One thing hasn’t changed though and that’s the need to be creative. To have big ideas (thanks David Ogilvy) and to be brave.

It doesn’t matter what medium you are on – achieving cut through is more important than ever.

It might get people to stop just for a second.

AIDA = Attention Interest Desire Action

 

Lessons in marketing from a window cleaner

10 Sep

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Almost everyday, when I’m driving, I stop at some major traffic lights. At these lights there’s a guy who washes windows for spare change. Half Aboriginal and half Italian, his name is Maurice and he’s a landmark. The first time I saw him I was amazed at his outfit; sometimes a pirate; sometimes a mad hatter … all kinds of get ups.

He decorates the poles the traffic lights are up on with teddy bears and christmas trees, always different depending on the season and what takes his fancy.

I told him that he was the best marketer I’d come across. He even hands out handwritten gift certificates. Maurice takes his business seriously and from the car horns beeping at him and drivers waving he’s very popular and well known. 

He told me once that the boss of a global mall chain said to him ‘If half my tenants were as good at marketing as you are …’

Maurice never stops. His business is micro, micro, but he doesn’t care. He runs it seriously, and he’s seriously good at it.

Running a small business is like riding a quarter horse. You steer them everyday.

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Rodie – King of Content

2 Sep

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“When I have an idea, I turn down the flame, as if it were a little alcohol stove, as low as it will go. Then it explodes and that is my idea.” Hemingway.