Tag Archives: brand attributes

The new pioneers: Jack Rabbit Slims

8 Mar
The new pioneers of business. Jack Rabbit Slims. Kings Cross Sydney

The new pioneers of business. Jack Rabbit Slims. Kings Cross Sydney

These are the new pioneers. Micro businesses popping up across Sydney. Young entrepreneurs who are minimalist in their approach but offer something unique.

Andrea aka Jack Rabbit Slims has opened next door to the Piccolo Bar in what could only be described as a garage.

Good hair cutter as opposed to the $12 buzz cut. Not too expensive. Loads of energy and enthusiasm.

What’s Peking Duck got to do with great brands

8 Sep

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Many big cities have Chinatowns. City districts built around Chinese immigrants. It’s probably a huge generalisation to say that China and its people are traders. That business is hot wired somehow into the Chinese persona. I think there is some truth in it though.

As Eric Idle sings, “I like Chinese.” Take for example my favourite restaurant, here in Sydney’s Chinatown, BBQ King. It’s been operating ever since I was a kid and it’s hardly changed. It’s very successful with it’s steamy window display of ducks and pork and other things I’m not sure of.

BBQ King is also a late night haunt for chefs all across Sydney. It’s where the best go to eat.

But one thing … it’s never updated it’s look. It has the same vintage Chinese cafe feel with laminex tables and non-descript chairs. The owners haven’t put in any blonde wood (Danish modern) or anything at all chic. Why? It’s an original.

The food is amazing. The service swift (if a little unsmiling at times.) But the food is why I go there. It’s unfailingly good.

Refreshing brands when they need it can be valuable, but be cautious here!

We don’t want to alienate our good customers and we don’t want to lose the tradition and flavour a business has built up over the years just for the sake of change.

By the way, that’s sake not sake (japanese rice wine.)