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Energy, enthusiasm and entrepreneurship … new pioneers 2018

31 Dec

I can’t help it. I admire entrepreneurs and pioneers in small business. People with energy and enthusiasm who take an idea and make it work. I call them the new pioneers. More often than not the ideas don’t always work straight away.

Pioneers can face resistance and moments of failure. And it hurts. But we don’t learn from success.

New pioneer #1 THE LUCKY BEE AT FRANKIES ROOFTOP. 

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Matt Bennett and Rupert Noffs from The Lucky Bee at Frankie’s Rooftop. Who would have thought that a New York restaurant would land in Woy Woy on the central coast of NSW. Always scenically magnificent but not always classy (no offence!) – this dynamic duo has turned a pub into a destination for foodies. The boys have so much energy and  enthusiasm … you could bottle it. There’s an idea!!!

New pioneer #2 BREW HA HA 

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Denis & Mirjana Dordevic from Brew Ha Ha Coffee Roasters in Lilyfield, Sydney also rank as pioneers and entrepreneurs with flare and enthusiasm + great coffee and food. I’ve watched this business grow with the energy and love the owners and staff put into it. They regularly change their offerings to keep things fresh. 

New pioneer #3 JACK RABBIT SLIMS

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Andrea and his team from Jack Rabbit Slims Barbershop in Kings Cross have energy in spades. I remember when Andrea started out in a little concrete box next door to the Piccolo Bar. Just one chair and a toolbox but Andrea can cut hair. He’s not your ‘grab the clippers and mow the lawn type’ barber. He understand the nuances of hair and the directions it can take. I know because I have a lot of it and it grows fast in weird directions. Andrea takes a lot of care and it shows. It’s sometimes hard to get a booking.

New pioneer #4 GREENWICH MANAGEMENT COLLEGE

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I’m biased here. I do some teaching and instructional design for Greenwich and I have to say that in my experience in this field and with numerous colleges and RTO’s, this place stands out in a crowded space. The management and staff have built the machine but the students have brought the energy. They come from all parts of the world … from Mongolia to Brazil, Italy to Macedonia, Colombia to Azerbaijan, the US and Ireland. Often they work multiple jobs as well as study but they are amazing. The college services are fine tuned and the management skilled listeners and entrepreneurs.

Here’s to all the new pioneers of 2018. Doing things differently with enthusiasm and love.

It shows.

Did Leonardo Da Vinci have a Macbook Pro?

7 Oct

McKinsey Quarterly recently published an article about the rising importance of creativity in the digital world … and it’s good news!

The creative economy

As we labour away in a frenetic 4th Industrial Revolution where WORK is being transformed by algorithms and bots … some of us wondering where we will fit, the one shining star is digital creativity.

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See machine learning is great for programmed processes but not so great for human creativity. That’s where Leonardo fits in. I know for sure he didn’t have a Macbook Pro but his fecund mind and total genius produced art and engineering and product design.

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Who cares if you are marketing on Instagram, Facebook or Youtube – it’s still all about great content and that has to start with big ideas.

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This has to start with an existential approach to business thinking and that will come from the top.

source: https://www.mckinsey.com/business-functions/organization/our-insights/five-fifty-Creating-Creatives

Like … I’m just doing this in between auditions

12 Mar

Australian Youth Hotel

It is a funny name for a pub, The Australian Youth Hotel but it’s a great experience.

Yesterday my family popped in for lunch at this inner city of Sydney establishment. We ate in the dining room which was ‘classily’ designed with no blonde wood in sight.

We were served by a young lady who was exceptional in her friendliness (un-robotic), knowledge (food and wine) and general manner. I asked her if this was a part time gig (was she studying?) No, it was her job full stop and she did it well.

Sometimes wait people (don’t you hate that expression,) can be over the top with fake bonhomie which can be invasive and repellant. Like I’m just doing this in between auditions scenario. Often it can be non existent. This experience was real.

It’s good when people serving you like people!

On the way out I kind of discovered the secret. I spoke to the boss (family run business,) and told him how great the experience had been and pointed to the young wait um person.

‘Oh.’ He said with a smile. ‘You got her on a good day!’

Good bosses who make for happy workplaces create a customer service culture naturally. There’s no training needed. It’s natural, which is why Richard Branson is so correct when he says look after your people and the service will follow or words to that effect.

I love small business.

 

The Niche

10 Jun

There are a lot of good reasons to service a narrow market aka a niche.

niche

Here’s some info I found on Quora.

Niche Marketing

If you try to target all markets you will be in big trouble, because you’ll find yourself surrounded by a load of competition and it will be hard to showcase your unique value proposition.

A rule of thumb is to start narrow and then grow wider.

Start talking to one group of your audience and be specific about their needs and desires so that you can attend to them with your product and services.

Benefits of niche marketing:

  1. Less competitive – a small market means less competition. Carrying out good research across a small market makes it easier to find out the strengths and weaknesses of your competition and makes your product or service better.
  2. More affordable – you won’t be spending money on a broad target group, so you won’t waste money on advertising.
  3. Customers are more loyal – you will be able to nurture, teach, and understand them much better.
  4. Audience is easier to target – you know where they hang out and what their interests are, which makes it easier to target and offer them your solution.
  5. Focused – trying to offer different services for each market can be inefficient, whereas having one nice one will help you to be much more efficient and focused on one single market.

All you have to do is find yours.

Source: https://www.quora.com/What-are-the-upcoming-digital-marketing-trends

 

Education disrupted

7 Jun

education and technology

An interesting article from the ‘not failing’ New York Times about how the tech billionaires are making fore-roads into schools with innovation grants and other funding and the questions around who is profiting the most. In an era that promises to automate many jobs and where industries are either disappearing or being reinvented it makes for interesting reading.

For those of you that still read …

https://www.nytimes.com/2017/06/06/technology/tech-billionaires-education-zuckerberg-facebook-hastings.html?_r=0

Image via: edtechreview.in

How to study

11 May

Recently my son had to study for up coming exams. I realised that he didn’t know where to start. So I put together this simple and practical infographic.

Great thingsto do with just