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Did Leonardo Da Vinci have a Macbook Pro?

7 Oct

McKinsey Quarterly recently published an article about the rising importance of creativity in the digital world … and it’s good news!

The creative economy

As we labour away in a frenetic 4th Industrial Revolution where WORK is being transformed by algorithms and bots … some of us wondering where we will fit, the one shining star is digital creativity.

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See machine learning is great for programmed processes but not so great for human creativity. That’s where Leonardo fits in. I know for sure he didn’t have a Macbook Pro but his fecund mind and total genius produced art and engineering and product design.

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Who cares if you are marketing on Instagram, Facebook or Youtube – it’s still all about great content and that has to start with big ideas.

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This has to start with an existential approach to business thinking and that will come from the top.

source: https://www.mckinsey.com/business-functions/organization/our-insights/five-fifty-Creating-Creatives

Like … I’m just doing this in between auditions

12 Mar

Australian Youth Hotel

It is a funny name for a pub, The Australian Youth Hotel but it’s a great experience.

Yesterday my family popped in for lunch at this inner city of Sydney establishment. We ate in the dining room which was ‘classily’ designed with no blonde wood in sight.

We were served by a young lady who was exceptional in her friendliness (un-robotic), knowledge (food and wine) and general manner. I asked her if this was a part time gig (was she studying?) No, it was her job full stop and she did it well.

Sometimes wait people (don’t you hate that expression,) can be over the top with fake bonhomie which can be invasive and repellant. Like I’m just doing this in between auditions scenario. Often it can be non existent. This experience was real.

It’s good when people serving you like people!

On the way out I kind of discovered the secret. I spoke to the boss (family run business,) and told him how great the experience had been and pointed to the young wait um person.

‘Oh.’ He said with a smile. ‘You got her on a good day!’

Good bosses who make for happy workplaces create a customer service culture naturally. There’s no training needed. It’s natural, which is why Richard Branson is so correct when he says look after your people and the service will follow or words to that effect.

I love small business.

 

The Niche

10 Jun

There are a lot of good reasons to service a narrow market aka a niche.

niche

Here’s some info I found on Quora.

Niche Marketing

If you try to target all markets you will be in big trouble, because you’ll find yourself surrounded by a load of competition and it will be hard to showcase your unique value proposition.

A rule of thumb is to start narrow and then grow wider.

Start talking to one group of your audience and be specific about their needs and desires so that you can attend to them with your product and services.

Benefits of niche marketing:

  1. Less competitive – a small market means less competition. Carrying out good research across a small market makes it easier to find out the strengths and weaknesses of your competition and makes your product or service better.
  2. More affordable – you won’t be spending money on a broad target group, so you won’t waste money on advertising.
  3. Customers are more loyal – you will be able to nurture, teach, and understand them much better.
  4. Audience is easier to target – you know where they hang out and what their interests are, which makes it easier to target and offer them your solution.
  5. Focused – trying to offer different services for each market can be inefficient, whereas having one nice one will help you to be much more efficient and focused on one single market.

All you have to do is find yours.

Source: https://www.quora.com/What-are-the-upcoming-digital-marketing-trends

 

Education disrupted

7 Jun

education and technology

An interesting article from the ‘not failing’ New York Times about how the tech billionaires are making fore-roads into schools with innovation grants and other funding and the questions around who is profiting the most. In an era that promises to automate many jobs and where industries are either disappearing or being reinvented it makes for interesting reading.

For those of you that still read …

https://www.nytimes.com/2017/06/06/technology/tech-billionaires-education-zuckerberg-facebook-hastings.html?_r=0

Image via: edtechreview.in

How to study

11 May

Recently my son had to study for up coming exams. I realised that he didn’t know where to start. So I put together this simple and practical infographic.

Great thingsto do with just