My books. Definitely not the 6 minute read

25 Sep

I have a lot of interests. They keep me busy. Sometimes I don’t know what to get to next. I have so many projects on the hop … and I work too being a teacher, and that takes time and preparation.

Right now, I am working on a novel and a script. Both are unfinished. I leave them for a while and then return. But these works are always working in the depths of my mind. 

Sometimes I make notes. Physical ones in little notebooks. I have lots of these notebooks and diaries spanning my entire adult life. I have kept them all. Occasionally I dip into them and see what I was doing and how I was feeling and dealing with life’s challenges. Sometimes I wonder why I keep them, these old dog eared volumes. Who will read them later on? Will they be thrown into rubbish bags or will they mean something to someone in the future?

They mean something to me.

It’s like my books.

I’m not sure if it’s fashionable to collect and read books anymore in the era of the 6 minute read. I have my collections. Graham Green, who famously wrote The Third Man and Brighton Rock and who worked for the British secret service. Check out Slow Horses on Apple TV to understand the fascination with cloak and dagger characters.

The American author and pioneer of short prose Raymond Carver whose stories convey a darkness and depth in sometime everyday occurrences. Like his story, ‘A Small Good Thing’ of the lady that went to a baker to order a birthday cake for her young son. The baker was a cranky man. Matter of fact and short tempered with his customers. He was angry when the lady didn’t return to pick up the cake. I’ll let you read the story. It’s longer than a 6 minute read.

I have a battered and treasured copy of Ukrainian writer, Anton Tchehov‘s short stories. Even though he wrote almost 100 years ago, he is acknowledged as a master of the modern short story his themes are modern and his style flows. They can be deceptively simple in their themes – a lot is left to the reader’s imagination. His plays like The Cherry Orchard about family, debt and social change are classics still being produced.

GREAT AUSTRALIANS

The Australian journalist and poet Kenneth Slessor also means a lot to me, not only because he wrote Five Bells, about his mate Joe who went missing on a ferry in Sydney harbour and drowned one night, but also because he was a friend and colleague of my father Bill Rodie, who was also a journalist in Sydney back then.

NEW GENERATIONS

I have always been fascinated by social movements and Jack Kerouac and his fellow beats had a big impact on America and the world back in the fifties and sixties. They illuminated a different style of living that didn’t fit with the glossy consumer focused perfect families of the fifties with their gleaming cars and happy stay at home moms cooking for the family in perfect, gleaming kitchens full of gleaming appliances.

The beats gave birth to the hippies who also ushered in new sensibilities. The hippies gave birth to the punks who gave birth to the … well you get my drift.

The beats included iconoclasts like the poet, Allen Ginsburg and William Burroughs whose writings influenced by be bop jazz took readers to places they’d never been filled with drugs and dealers and humour. Burroughs was droll. Check out his readings on Youtube.

FROM NEW YORK TO PARIS TO BIG SUR

One of my literary heroes is Henry Miller who left New York in the 1930’s to live and write in Paris. Back in those days Paris was a mecca for artists. It was cheap and liberated full of like minded ‘bohemians’ all trying to create something. Henry was so poor when he arrived there that he asked all of his friends to send him a dollar a week. A novel idea that worked while he worked on his novels. Today you’d need a thousand friends. He famously broke taboos with his work. His books were universally banned like the famous Tropic of Cancer. I love his writing and fascinated with his story. later in life he returned to the states and settled in Big Sur. Back then it was back roads and wild. An unspoiled landscape of sea and slopes and wildlife. He thrived there and he influenced the Beats.

Books are important. Writers are too. And in the age of AI, these creators stand out.

“Books, my beloved companions, keep me tethered to the vibrant tapestry of life, love, and the eternal human drama.”

That was written by AI in the style of Henry Miller.

I think he could do better.

What is EQ and AI

1 Sep

I’m looking at Artificial Intelligence a lot these days. I guess I’m trying to work it out and the effects it is having and going to have on society now and into the future. But guess what? It’s here and like it, fear it or welcome it – it is being used broadly across industries and skill sectors.

I just listened to this podcast featuring Reid Hoffman, cofounder of LinkedIn and Inflection AI and a pioneer of the Silicone Valley set.

Here’s the link

What I found amazing was his information that AI is training (constantly) in not just IQ but EQ.

Emotional intelligence

Emotional Intelligence pioneered by Daniel Golemen, is something I focus on in my training and teaching as it’s a key to relationships both personal and professional. I tell me students about the 2 main areas of focus:

Self awareness and awareness of others. It’s kind of like mindfulness.

I also tell them that it’s easy. It only takes your whole life to master! Not exactly true but sometimes it’s hard to be objective and have that ‘helicopter view’ when you’re down there punching at the kneecaps.

So how amazing that IA is working on empathy, listening skills, advanced communication and understanding.

In the meantime, here’s an image I generated using Firefly of a dachshund in the snow wearing sunglasses.

I have one. Her name’s Elsie and she is skilled in EI.

It’s important to keep up with trends

15 Aug

In business and marketing as well as ecommerce, it’s important to keep up with trends around your markets, customers/clients, interactions, content, analytics and more.

Here is a list of sites that can assist:

Google Trends

Tracks and analyses search query trends to reveal current consumer interests and emerging market patterns.

Exploding Topics

Identifies emerging trends early by analysing a large database of over 750,000 trends, offering insights into future market movements.

BuzzSumo

Discovers popular topics and content across social media platforms, helping identify trending subjects and consumer interests.

Semrush

Delivers valuable insights into market trends through competitive analysis and keyword research.

SurveyMonkey

Enables the collection of direct feedback from surveys, providing data on consumer opinions and market demands.

Make My Persona

Assists in creating detailed customer personas based on data, aiding in understanding target audiences and predicting market trends. From Hubspot.

Tableau

Offers advanced data visualization tools to interpret complex data and identify
trends through visual representations.

Loop11

Focuses on user experience research, offering insights into how users interact with products and services, which can influence market trends.

Statista

Provides a wide range of statistical data and reports, offering insights into market dynamics and trends.

Treendly

A trend spotting platform that helps track and analyse emerging trends across
various sectors.

Trend Hunter

Delivers trend analysis and insights by identifying and interpreting the latest trends in consumer behaviour and market developments.

Check them out.

AI ain’t going nowhere fast!

5 May

Artificial Intelligence is everywhere.

For some it’s frightening. The beginning of some dystopian landscape where self learning bots overtake us. For others, it’s an exciting tool that gives information, assists in tasks and builds on our knowledge and know how.

The Hollywood writer’s strike last year illustrated the concerns of the arts and entertainment industry. 

 

An article in the Guardian said ‘ One of the longest labor strikes in Hollywood history came to an end on Tuesday after the Writers Guild of America (WGA) approved an agreement made with the Alliance of Motion Picture and Television Producers. Writers and actors had been picketing for months as part of a historic “double strike” that brought the industry to a standstill.’ The article went on to say:

‘With terms of AI use finally agreed, some writers are breathing easier – for now – and experts say the guidelines could offer a model for workers in Hollywood and other industries. The writers’ contract does not outlaw the use of AI tools in the writing process, but it sets up guardrails to make sure the new technology stays in the control of workers, rather than being used by their bosses to replace them.’

So yes, Hollywood artists had a win. ‘Simon Johnson, an economist at MIT who studies technological transformation, called the new terms a “fantastic win for writers”, and said that it would likely result in “better quality work and a stronger industry for longer”.’

 

Source: https://www.fool.com/investing/stock-market/market-sectors/information-technology/ai-stocks/ai-in-education/

BUT HOW WILL AI AFFECT EDUCATION?

I am a teacher so I know first hand both how some students use AI and also how the institution manages AI. Not to be too critical but education institutions are at a loss how to manage students and AI, especially where written  assessments are concerned. Do we go back to verbal questioning? Is there a tool that picks AI up (some institutions use Turnitin, but to be honest, I’m not sure how well that works. Teachers are already overburdened with administration tasks. Combing through anti plagiarism software doesn’t help.

Anyway with all that said, here are some AI tools:

The landscape of AI tools is constantly evolving, but as of 2024, some of the top AI tools across various domains include:

1. **OpenAI GPT**: Models like GPT-4 or later versions, offering advanced natural language processing capabilities for tasks like text generation, summarization, and language translation.

2. **TensorFlow**: Continues to be a dominant framework for building and deploying machine learning models, known for its flexibility and scalability.

3. **PyTorch**: Another popular deep learning framework, known for its dynamic computation graph and ease of use, particularly favored by researchers.

4. **Microsoft Azure Cognitive Services**: A suite of AI services provided by Microsoft Azure, including computer vision, speech recognition, language understanding, and more, accessible via APIs.

5. **Google Cloud AI Platform**: Offers a range of AI and machine learning services for building, training, and deploying models on Google Cloud infrastructure.

6. **Amazon SageMaker**: A fully managed service for building, training, and deploying machine learning models at scale, with support for a variety of frameworks.

7. **Hugging Face Transformers**: A library that provides state-of-the-art natural language understanding models and pre-trained models for a wide range of NLP tasks.

8. **Fast.ai**: Known for its simplicity and ease of use, Fast.ai provides high-level APIs built on top of PyTorch for training deep learning models.

9. **IBM Watson Studio**: IBM’s platform for AI and machine learning, offering tools for data preparation, model development, and deployment.

10. **AutoML Tools**: Various AutoML platforms and tools are gaining popularity, such as Google AutoML, H2O.ai, and DataRobot, which automate the process of building machine learning models.

11. **AI-Based Analytics Tools**: Tools like Tableau, Power BI, and DataRobot Insights, which integrate AI and machine learning capabilities for advanced analytics and insights generation.

12. **Robotics Frameworks**: For robotics enthusiasts and professionals, frameworks like ROS (Robot Operating System) and Open Robotics continue to be essential for building and simulating robotic systems.

Remember, the “best” AI tool depends on your specific needs, expertise, and the problem you’re trying to solve. Always evaluate tools based on their suitability for your particular use case and your team’s skill set.

Thank you ChatGPT for your assistance with the above AI tools

 

 

Tip and tricks for creating great content part one

21 Oct

Training in Digital Transformation and Social Media Marketing necessitates me to keep up with a whole range of apps and software.

This is almost a full-time job as new ones emerge constantly.

I follow you tubers: subscribe to blogs; talk to influencers and industry pros; check out thought leaders on social media such as Twitter and news sites.

I mean …  who’s got the time

You probably don’t, so I’ve decided to start posting regularly on some of the amazing tools.

Content is king!

I always say that marketing used to be easy … well, easier. And that’s true.

With the rise of digital and the power of social media, today’s marketers need to be on top of their game. Yes Search Engine Optimization (SEO) is crucial but the creative is KEY no matter if you’re creating videos, graphics, blogs like this, paid ads around various applications.

You may also be planning on creating a MARTECH STACK – adding tools to your arsenal. But what tools do you need. NOTE: It’s easy to get overwhelmed and spend time on creating stacks that don’t help.

PART ONE > Video creations tools

With the ongoing success of TikTok (a social media platform for creating, sharing and discovering short videos), and the waning attention span digital has created, creating engaging videos is a must.

Here’s a list of tools:

I have provided links to most of them. Some have free versions with limited features. Most offer subscription plans to match your business and budget.

Check them out. Let me know how you go.

Stay tuned for Part 2.

Have fun creating.

 

Is marketing getting harder?

31 Aug

It was fun and I was working with industry giants.

I’ve been in marketing all my career.

I started in the despatch department of a McCann’s – a global agency when I was 19 and worked my way up through various departments such as media accounts, media planning and finally into creative via the film and sound area where we recorded radio ads, setup new client pitches and filmed pilot campaigns. I also worked with the research director videoing his face to face market research.

Later I worked for media publishers and direct response agencies. I even had a stint as a creative headhunter with a legend in the industry. That’s another story …

Social and digital changed everything

A marketers role has expanded to include planning, creating, implementing and measuring. ROI is expected and marketeers must justify the budget spend. Digital tools can assist in every step of the journey but which ones? That’s the billion dollar question.

PEOPLE EQUIPMENT TIME AND MONEY

These are the resources organisations/businesses require to manage marketing. The right people including marketing teams and external suppliers. The right equipment including apps; creation tools and cloud tech. The right amount of time to plan, create, implement and monitor, and finally the right budget to achieve all of the above.

Platforms to the rescue

There are many platforms to choose from, but beware of the new ‘shiny toy.’ Think about your 4 major resources. Think about your strategy. Think about your objectives.

Then you may get your martech right.

New pioneer #6 Kings Cross Distillery

11 Jul

Pardon the pun, but it’s a testing times for everyone including entrepreneurs and innovators everywhere. It’s refreshing to see people continue to create and launch exciting new ventures, even in these testing times.

On of these exciting ventures in my New Pioneers series is the Kings Cross Distillery in Sydney’s colourful Kings Cross.

I have been along for the ride when my cousins, Khare and Odelia first developed the concept – to create their own HANDCRAFTED gin in an atmospheric den in Kings Cross foodie mecca, LLankelly Place.

I was lucky enough to sample the gin one rainy night, amid the reimagining and redecoration of the space and the taste was nothing less than amazing.

Like a Kings Cross to Bondi tram with the heater on

I’m no connoisseur of spirits but the distinctive lemon and myrtle ‘notes’ came through like a Kings Cross tram with the heater on. Warm, subtle and delicate but with a contender’s punch.

The gin is hand crafted. To quote the guys, “Our pot-still affectionately called “Miss Pottsy”, sits in the heart of our distillery, inside a venue that was once home to covert businesses; an illegal 60s casino and a salacious club and private bookshop, with secret tunnels and spaces to hideaway from the eyes of the law.”

Opening in Spring

Slated for an opening in the spring of 2020, the venue is full of atmosphere with a number of spaces where patrons can sit and sip the amazing hand crafted gin.

The atmosphere of a speakeasy

The Kings Cross Distillery also offers spirit lockers who’s origins date back to WWII Japan – an exclusive club for spirit aficionados to store their bottle to enjoy with friends.

The space has a speakeasy feel, the term believed to have come from the patrons having to whisper (or, speak”easy”) when entering a hidden bar during the prohibition era in the US.

Kings Cross Distillery will serve up delicious bar snacks such as mezze and tapas plates – baked kibbeh, vine-wrapped sardines, and harissa carrots to enjoy with your drinks.

I love it when new pioneers invent, create and innovate.

I love it when new pioneers invent, create and innovate.

Visit the website to purchase a collectible first batch Australian Classic Dry Gin ​modelled off a 1937 recipe or to keep up with other products, news and launch dates.

This is a happening you won’t want to miss.

https://www.kingscrossdistillery.com.au/


Me and Max visit the distillery with Khare working the magic

Technology + Technique

2 Apr
using zoom is fun if you use your personality too

I am a teacher and everything suddenly changed.

My students used to come to class where I used a whiteboard and overhead projector to instruct.

Enter the the COVID virus and the campus went into lockdown.

We had to teach online using Zoom.

With not much training we began.

At first it was a challenge just learning the interface. Chat + video + audio + breakout rooms.

Just setting up the conferences was a bit hit and miss at first.

But I learned one thing. What you do well face to face, you can translate into online learning. Here’s my tips.

Remember names.

Use your personality.

Acknowledge students.

Read and respond to chats.

Ask questions.

Use the breakout rooms for teams and individuals

Keep telling stories

Keep it light

Prepare and use graphics for share screen messages

So far I have enjoyed my online classes and I’m getting better at it!

Let’s go surfing now …

20 Dec

Source: https://i.ytimg.com/vi/b6hoBp7Hk-A/maxresdefault.jpg

The world of work has changed. Many of us may never have a fulltime job. This can be daunting for students who undertake qualifications at either a tertiary or vocational level. But there are some core skills that can help you surf from one industry sector and multiple workplaces to another.

Core skills keep you on the wave

Core skills are ‘skills’ that are highly regarded in the workplace. These transferable skills are around these main areas:

  • Leadership
  • Management
  • Team skills
  • Communication
  • Collaboration
  • Creativity

Leaders know when to paddle out

In these times of uncertainty around politics, climate change, increased competition and the digital environment, effective leaders use emotional intelligence to keep their people buoyant and centred. They know who their people are and what drives them. They also know the road ahead and the work that has to be done. True leaders are selfless and have their ‘fingers on the pulse.’ Leaders are strong and calm. They are also resilient and can manage and harness change. Leaders continually develop their people so that they have the skills and knowledge to function in a changing environment. They are well prepared for the waves and when in doubt … paddle out.

Managers should surf too

Skilled managers are not just task driven. They can see the big picture and the scope of the projects they work on. They find the best people and nurture them just as leaders do (a manager can also be a leader,) and they communicate and collaborate regularly in often informal ways like quick ‘catch ups) or ‘how you going?’ sessions. In that way they get to know their people and know where a project is at and if there are any risks or difficulties that need to be managed.

Teams surf together

High functioning teams work together to achieve outcomes. They have less of the ‘storm’ and more of the ‘norm.’ In that way they can move across the waves to not just get the work done, but also to build and sustain a team when the waves get choppy.

Communication in big wave surfing

Communication skills are vital in the workplace. Leaders, managers, teams and individuals need to be on the ‘same page’ and fully informed especially when unexpected change occurs which is often. Communication encompasses emails, meetings, presentations and reports. Skilled ‘surfers’ move across the wave and as they do, they keep their colleagues abreast of situations. Skilled communicators are smart enough to know who their stakeholders are and how to communicate with them. Skilled presenters are a key to the workplace. They have a voice and they know how to use it without boredom or drama. They engage to communicate. And … they are aware.

Collaboration when competing or rescuing

Surfing can be a solitary sport. That’s one of the things that make it attractive. Just you out on the board in the waves. But surf clubs work together to keep the beach a safe environment. They train constantly; they build skills in swimming, using the surf boats and first aid. They collaborate and work together. Collaboration is the key to getting the work done and to the encouragement of new ideas and ways of doing things. It’s the beginnings of creativity.


Source: http://www.live-swell.com/surfrentals/wp-content/uploads/2015/07/Your-wave-image.jpg

Creativity in surfboard design

Surfing was practiced thousands of years ago by indigenous people using logs to ride the waves. But over time, surfboards have evolved to better catch waves and turn surfing into a dynamic and athletic sport. Surfing innovators used their knowledge of the topography, the sea, wave patterns and human physiognomy to design better boards. We are all creative. It’s just a key we can unlock by shifting our perceptions and training our minds to look for newer and better ways of doing things. 

Keep on developing transferable core skills

Manglement v’s Management

22 Sep

Mangle

source: https://www.findmypast.co.uk/

Leadership and Management have never been more important in this era of disruption that some are calling the 4th Industrial revolution where:

  • Traditional business models are breaking down and being replaced by big tech (the so called FAANGS of Facebook, Apple, Amazon, Netflix and Google)  – add to that the gig guys = UBER et al.
  • Traditional politics and government seems to be in a freefall with demagogues and political de-stabilizers running amok.
  • Traditional Work and employment being replaced by AI, robotics and software.
  • Intergenerational skepticism regarding the threat to the environment and climate change

This can lead to manglement (see above illustration of the old fashioned mangle … used to wring clothes out manually.)

Manglement leads to problems in organisations and businesses such as:

  • Lack of communication = people unsure of their role or status or even what they need to accomplish
  • Loss of motivation from former high performers who feel misunderstood and sidelined
  • Heightened loss of a positive culture
  • ‘Office’ gossip and backbiting

Manglement breaks down teams, loses productivity and often leads to high performers taking their talents elsewhere.

Manglement doesn’t care. Manglers don’t have the emotional intelligence to understand or even care. They see people as just numbers. They are unaware of the impact that this type of non management has on the people and ultimately the organisation.

Leaders and managers know their people and the value they bring and they communicate, consult and recognise.

Sometimes they even reward.