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My books. Definitely not the 6 minute read

25 Sep

I have a lot of interests. They keep me busy. Sometimes I don’t know what to get to next. I have so many projects on the hop … and I work too being a teacher, and that takes time and preparation.

Right now, I am working on a novel and a script. Both are unfinished. I leave them for a while and then return. But these works are always working in the depths of my mind. 

Sometimes I make notes. Physical ones in little notebooks. I have lots of these notebooks and diaries spanning my entire adult life. I have kept them all. Occasionally I dip into them and see what I was doing and how I was feeling and dealing with life’s challenges. Sometimes I wonder why I keep them, these old dog eared volumes. Who will read them later on? Will they be thrown into rubbish bags or will they mean something to someone in the future?

They mean something to me.

It’s like my books.

I’m not sure if it’s fashionable to collect and read books anymore in the era of the 6 minute read. I have my collections. Graham Green, who famously wrote The Third Man and Brighton Rock and who worked for the British secret service. Check out Slow Horses on Apple TV to understand the fascination with cloak and dagger characters.

The American author and pioneer of short prose Raymond Carver whose stories convey a darkness and depth in sometime everyday occurrences. Like his story, ‘A Small Good Thing’ of the lady that went to a baker to order a birthday cake for her young son. The baker was a cranky man. Matter of fact and short tempered with his customers. He was angry when the lady didn’t return to pick up the cake. I’ll let you read the story. It’s longer than a 6 minute read.

I have a battered and treasured copy of Ukrainian writer, Anton Tchehov‘s short stories. Even though he wrote almost 100 years ago, he is acknowledged as a master of the modern short story his themes are modern and his style flows. They can be deceptively simple in their themes – a lot is left to the reader’s imagination. His plays like The Cherry Orchard about family, debt and social change are classics still being produced.

GREAT AUSTRALIANS

The Australian journalist and poet Kenneth Slessor also means a lot to me, not only because he wrote Five Bells, about his mate Joe who went missing on a ferry in Sydney harbour and drowned one night, but also because he was a friend and colleague of my father Bill Rodie, who was also a journalist in Sydney back then.

NEW GENERATIONS

I have always been fascinated by social movements and Jack Kerouac and his fellow beats had a big impact on America and the world back in the fifties and sixties. They illuminated a different style of living that didn’t fit with the glossy consumer focused perfect families of the fifties with their gleaming cars and happy stay at home moms cooking for the family in perfect, gleaming kitchens full of gleaming appliances.

The beats gave birth to the hippies who also ushered in new sensibilities. The hippies gave birth to the punks who gave birth to the … well you get my drift.

The beats included iconoclasts like the poet, Allen Ginsburg and William Burroughs whose writings influenced by be bop jazz took readers to places they’d never been filled with drugs and dealers and humour. Burroughs was droll. Check out his readings on Youtube.

FROM NEW YORK TO PARIS TO BIG SUR

One of my literary heroes is Henry Miller who left New York in the 1930’s to live and write in Paris. Back in those days Paris was a mecca for artists. It was cheap and liberated full of like minded ‘bohemians’ all trying to create something. Henry was so poor when he arrived there that he asked all of his friends to send him a dollar a week. A novel idea that worked while he worked on his novels. Today you’d need a thousand friends. He famously broke taboos with his work. His books were universally banned like the famous Tropic of Cancer. I love his writing and fascinated with his story. later in life he returned to the states and settled in Big Sur. Back then it was back roads and wild. An unspoiled landscape of sea and slopes and wildlife. He thrived there and he influenced the Beats.

Books are important. Writers are too. And in the age of AI, these creators stand out.

“Books, my beloved companions, keep me tethered to the vibrant tapestry of life, love, and the eternal human drama.”

That was written by AI in the style of Henry Miller.

I think he could do better.

What is EQ and AI

1 Sep

I’m looking at Artificial Intelligence a lot these days. I guess I’m trying to work it out and the effects it is having and going to have on society now and into the future. But guess what? It’s here and like it, fear it or welcome it – it is being used broadly across industries and skill sectors.

I just listened to this podcast featuring Reid Hoffman, cofounder of LinkedIn and Inflection AI and a pioneer of the Silicone Valley set.

Here’s the link

What I found amazing was his information that AI is training (constantly) in not just IQ but EQ.

Emotional intelligence

Emotional Intelligence pioneered by Daniel Golemen, is something I focus on in my training and teaching as it’s a key to relationships both personal and professional. I tell me students about the 2 main areas of focus:

Self awareness and awareness of others. It’s kind of like mindfulness.

I also tell them that it’s easy. It only takes your whole life to master! Not exactly true but sometimes it’s hard to be objective and have that ‘helicopter view’ when you’re down there punching at the kneecaps.

So how amazing that IA is working on empathy, listening skills, advanced communication and understanding.

In the meantime, here’s an image I generated using Firefly of a dachshund in the snow wearing sunglasses.

I have one. Her name’s Elsie and she is skilled in EI.

Tip and tricks for creating great content part one

21 Oct

Training in Digital Transformation and Social Media Marketing necessitates me to keep up with a whole range of apps and software.

This is almost a full-time job as new ones emerge constantly.

I follow you tubers: subscribe to blogs; talk to influencers and industry pros; check out thought leaders on social media such as Twitter and news sites.

I mean …  who’s got the time

You probably don’t, so I’ve decided to start posting regularly on some of the amazing tools.

Content is king!

I always say that marketing used to be easy … well, easier. And that’s true.

With the rise of digital and the power of social media, today’s marketers need to be on top of their game. Yes Search Engine Optimization (SEO) is crucial but the creative is KEY no matter if you’re creating videos, graphics, blogs like this, paid ads around various applications.

You may also be planning on creating a MARTECH STACK – adding tools to your arsenal. But what tools do you need. NOTE: It’s easy to get overwhelmed and spend time on creating stacks that don’t help.

PART ONE > Video creations tools

With the ongoing success of TikTok (a social media platform for creating, sharing and discovering short videos), and the waning attention span digital has created, creating engaging videos is a must.

Here’s a list of tools:

I have provided links to most of them. Some have free versions with limited features. Most offer subscription plans to match your business and budget.

Check them out. Let me know how you go.

Stay tuned for Part 2.

Have fun creating.

 

New pioneer #6 Kings Cross Distillery

11 Jul

Pardon the pun, but it’s a testing times for everyone including entrepreneurs and innovators everywhere. It’s refreshing to see people continue to create and launch exciting new ventures, even in these testing times.

On of these exciting ventures in my New Pioneers series is the Kings Cross Distillery in Sydney’s colourful Kings Cross.

I have been along for the ride when my cousins, Khare and Odelia first developed the concept – to create their own HANDCRAFTED gin in an atmospheric den in Kings Cross foodie mecca, LLankelly Place.

I was lucky enough to sample the gin one rainy night, amid the reimagining and redecoration of the space and the taste was nothing less than amazing.

Like a Kings Cross to Bondi tram with the heater on

I’m no connoisseur of spirits but the distinctive lemon and myrtle ‘notes’ came through like a Kings Cross tram with the heater on. Warm, subtle and delicate but with a contender’s punch.

The gin is hand crafted. To quote the guys, “Our pot-still affectionately called “Miss Pottsy”, sits in the heart of our distillery, inside a venue that was once home to covert businesses; an illegal 60s casino and a salacious club and private bookshop, with secret tunnels and spaces to hideaway from the eyes of the law.”

Opening in Spring

Slated for an opening in the spring of 2020, the venue is full of atmosphere with a number of spaces where patrons can sit and sip the amazing hand crafted gin.

The atmosphere of a speakeasy

The Kings Cross Distillery also offers spirit lockers who’s origins date back to WWII Japan – an exclusive club for spirit aficionados to store their bottle to enjoy with friends.

The space has a speakeasy feel, the term believed to have come from the patrons having to whisper (or, speak”easy”) when entering a hidden bar during the prohibition era in the US.

Kings Cross Distillery will serve up delicious bar snacks such as mezze and tapas plates – baked kibbeh, vine-wrapped sardines, and harissa carrots to enjoy with your drinks.

I love it when new pioneers invent, create and innovate.

I love it when new pioneers invent, create and innovate.

Visit the website to purchase a collectible first batch Australian Classic Dry Gin ​modelled off a 1937 recipe or to keep up with other products, news and launch dates.

This is a happening you won’t want to miss.

https://www.kingscrossdistillery.com.au/


Me and Max visit the distillery with Khare working the magic

Let’s go surfing now …

20 Dec

Source: https://i.ytimg.com/vi/b6hoBp7Hk-A/maxresdefault.jpg

The world of work has changed. Many of us may never have a fulltime job. This can be daunting for students who undertake qualifications at either a tertiary or vocational level. But there are some core skills that can help you surf from one industry sector and multiple workplaces to another.

Core skills keep you on the wave

Core skills are ‘skills’ that are highly regarded in the workplace. These transferable skills are around these main areas:

  • Leadership
  • Management
  • Team skills
  • Communication
  • Collaboration
  • Creativity

Leaders know when to paddle out

In these times of uncertainty around politics, climate change, increased competition and the digital environment, effective leaders use emotional intelligence to keep their people buoyant and centred. They know who their people are and what drives them. They also know the road ahead and the work that has to be done. True leaders are selfless and have their ‘fingers on the pulse.’ Leaders are strong and calm. They are also resilient and can manage and harness change. Leaders continually develop their people so that they have the skills and knowledge to function in a changing environment. They are well prepared for the waves and when in doubt … paddle out.

Managers should surf too

Skilled managers are not just task driven. They can see the big picture and the scope of the projects they work on. They find the best people and nurture them just as leaders do (a manager can also be a leader,) and they communicate and collaborate regularly in often informal ways like quick ‘catch ups) or ‘how you going?’ sessions. In that way they get to know their people and know where a project is at and if there are any risks or difficulties that need to be managed.

Teams surf together

High functioning teams work together to achieve outcomes. They have less of the ‘storm’ and more of the ‘norm.’ In that way they can move across the waves to not just get the work done, but also to build and sustain a team when the waves get choppy.

Communication in big wave surfing

Communication skills are vital in the workplace. Leaders, managers, teams and individuals need to be on the ‘same page’ and fully informed especially when unexpected change occurs which is often. Communication encompasses emails, meetings, presentations and reports. Skilled ‘surfers’ move across the wave and as they do, they keep their colleagues abreast of situations. Skilled communicators are smart enough to know who their stakeholders are and how to communicate with them. Skilled presenters are a key to the workplace. They have a voice and they know how to use it without boredom or drama. They engage to communicate. And … they are aware.

Collaboration when competing or rescuing

Surfing can be a solitary sport. That’s one of the things that make it attractive. Just you out on the board in the waves. But surf clubs work together to keep the beach a safe environment. They train constantly; they build skills in swimming, using the surf boats and first aid. They collaborate and work together. Collaboration is the key to getting the work done and to the encouragement of new ideas and ways of doing things. It’s the beginnings of creativity.


Source: http://www.live-swell.com/surfrentals/wp-content/uploads/2015/07/Your-wave-image.jpg

Creativity in surfboard design

Surfing was practiced thousands of years ago by indigenous people using logs to ride the waves. But over time, surfboards have evolved to better catch waves and turn surfing into a dynamic and athletic sport. Surfing innovators used their knowledge of the topography, the sea, wave patterns and human physiognomy to design better boards. We are all creative. It’s just a key we can unlock by shifting our perceptions and training our minds to look for newer and better ways of doing things. 

Keep on developing transferable core skills

Energy, enthusiasm and entrepreneurship … new pioneers 2018

31 Dec

I can’t help it. I admire entrepreneurs and pioneers in small business. People with energy and enthusiasm who take an idea and make it work. I call them the new pioneers. More often than not the ideas don’t always work.

Pioneers can face resistance and moments of failure. And it hurts. But we don’t learn from success.

New pioneer #1 THE LUCKY BEE AT FRANKIES ROOFTOP. 

Matt Bennett and Rupert Noffs from The Lucky Bee at Frankie’s Rooftop. Who would have thought that a New York restaurant would land in Woy Woy on the central coast of NSW. Always scenically magnificent but not always classy (no offence!) – this dynamic duo has turned a pub into a destination for foodies. The boys have so much energy and  enthusiasm … you could bottle it. There’s an idea!!!

New pioneer #2 BREW HA HA 

Denis & Mirjana Dordevic from Brew Ha Ha Coffee Roasters in Lilyfield, Sydney also rank as pioneers and entrepreneurs with flare and enthusiasm + great coffee and food. I’ve watched this business grow with the energy and love the owners and staff put into it. They regularly change their offerings to keep things fresh. 

New pioneer #3 JACK RABBIT SLIMS

Andrea and his team from Jack Rabbit Slims Barbershop in Kings Cross have energy in spades. I remember when Andrea started out in a little concrete box next door to the Piccolo Bar. Just one chair and a toolbox but Andrea can cut hair. He’s not your ‘grab the clippers and mow the lawn type’ barber. He understand the nuances of hair and the directions it can take. I know because I have a lot of it and it grows fast in weird directions. Andrea takes a lot of care and it shows. It’s sometimes hard to get a booking.

New pioneer #4 GREENWICH MANAGEMENT COLLEGE

I’m biased here. I do some teaching and instructional design for Greenwich and I have to say that in my experience in this field and with numerous colleges and RTO’s, this place stands out in a crowded space. The management and staff have built the machine but the students have brought the energy. They come from all parts of the world … from Mongolia to Brazil, Italy to Macedonia, Colombia to Azerbaijan, the US and Ireland. Often they work multiple jobs as well as study but they are amazing. The college services are fine tuned and the management skilled listeners and entrepreneurs.

Here’s to all the new pioneers of 2018. Doing things differently with enthusiasm and love.

It shows.

The new pioneers: Brew Ha Ha

29 Nov

Brew ha ha case

I love small businesses that work hard to differentiate themselves from the competition. I call them the New Pioneers. They work their businesses like the old world drovers who rode quarter horses and steered them like cars to round up and drive the flock. They don’t rest on their laurels and plan and produce new products to offer something fresh and wonderful to their customers and they use marketing and social media so well to be liked, viewed, commented on and followed = all good for SEO.

Screen Shot 2018-11-29 at 9.57.44 am

Brew Ha Ha Coffee Roasters in inner city Sydney could be just another cafe, but it’s not. They keep producing not just the best coffee from premium roasters and skilled baristas – they also offer great and creative food in a ‘foodie’ society … and they get recognised (see above).

Screen Shot 2018-11-29 at 9.58.17 am

Vibrant businesses like Brew Ha Ha obviously love what they do because they do it well or vice versa. Screen Shot 2018-11-29 at 10.10.08 am

Did Leonardo Da Vinci have a Macbook Pro?

7 Oct

McKinsey Quarterly recently published an article about the rising importance of creativity in the digital world … and it’s good news!

The creative economy

As we labour away in a frenetic 4th Industrial Revolution where WORK is being transformed by algorithms and bots … some of us wondering where we will fit, the one shining star is digital creativity.

Screen Shot 2018-10-07 at 10.35.49 am

See machine learning is great for programmed processes but not so great for human creativity. That’s where Leonardo fits in. I know for sure he didn’t have a Macbook Pro but his fecund mind and total genius produced art and engineering and product design.

leonardo-da-vinci-fa2252

Who cares if you are marketing on Instagram, Facebook or Youtube – it’s still all about great content and that has to start with big ideas.

Screen Shot 2018-10-07 at 10.36.54 am

This has to start with an existential approach to business thinking and that will come from the top.

source: https://www.mckinsey.com/business-functions/organization/our-insights/five-fifty-Creating-Creatives

Welcome to the emojincey ward

1 Mar

emojincey ward

The digital sphere can be complicated for marketers and business operators, trying to keep up with all the new features social media is offering as well as apps and other whizz bang offerings.

I use the term whizz bang because when you really look at a lot of these innovations, they offer the excitement of the new. And we have been trained to upgrade from old to new even when the new features aren’t that special.

In the olden days marketing was relatively simple.

  • Create the message
  • Match it to your target market
  • Choose the best media option
  • Run the ad or the campaign.

Now targeting requires sorting through many variables to do with lifestyle and behaviours.

Ads or posts are run and testing is conducted using the analytics.

Often we are advised to run separate campaigns to ‘test’ the efficacy and effectiveness.

We are told to be strangely unique to cut through and to tell stories not to just sell.

TV channels have been replaced by internet influencers who command vast audiences.

It’s so un marketing in the traditional sense where a product or service was promoted to a market.

OK … that’s simplistic.

And there’s likes and follows. Shorthand ticks of approval from our ‘community.”

Other shorthands include the emoji.

now featuring an array of cute visages with stand out emotions. And gifs.

Like it or not, we are in the age of shorthand … short attentions span.

Ultra convenience services such as UBER Eats and Netflix stop people socialising.

But people are people and will no doubt get bored with social which is why they have to keep changing and updating and adding features.

Great advertising is still about the creative. Cut through only occurs when people stop and take notice.

So let’s open the emojincey ward where people are people and emotions aren’t a quick flick, insert and like.

emoji image:  

Do what it takes to stand out

1 Jan

Rombaut shoe copyAs I delve deeper and deeper into the world of digital marketing and social media, discovering countless apps, knowledge bases, channels, classes and courses, tips, tricks (hacks), opinions, videos, podcasts and webinars, influencers, etc. – it can tend to be overwhelming.

One thing hasn’t changed though and that’s the need to be creative. To have big ideas (thanks David Ogilvy) and to be brave.

It doesn’t matter what medium you are on – achieving cut through is more important than ever.

It might get people to stop just for a second.

AIDA = Attention Interest Desire Action