Marketing in the world of social media

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What is EQ and AI

I’m looking at Artificial Intelligence a lot these days. I guess I’m trying to work it out and the effects it is having and going to have on society now and into the future. But guess what? It’s here and like it, fear it or welcome it – it is being used broadly across industries and skill sectors.

I just listened to this podcast featuring Reid Hoffman, cofounder of LinkedIn and Inflection AI and a pioneer of the Silicone Valley set.

Here’s the link

What I found amazing was his information that AI is training (constantly) in not just IQ but EQ.

Emotional intelligence

Emotional Intelligence pioneered by Daniel Golemen, is something I focus on in my training and teaching as it’s a key to relationships both personal and professional. I tell me students about the 2 main areas of focus:

Self awareness and awareness of others. It’s kind of like mindfulness.

I also tell them that it’s easy. It only takes your whole life to master! Not exactly true but sometimes it’s hard to be objective and have that ‘helicopter view’ when you’re down there punching at the kneecaps.

So how amazing that IA is working on empathy, listening skills, advanced communication and understanding.

In the meantime, here’s an image I generated using Firefly of a dachshund in the snow wearing sunglasses.

I have one. Her name’s Elsie and she is skilled in EI.

Tags: communications, emotional intelligence, empathy, innovation, leadership, marketing communications, planning content, social media, strategy

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Categories AI, Automation, Change, Communicating, Creativity, digital landscape, Emotional Intelligence, Getting stuff done, Leadership, Management, Marketing in the world of social media, Sydney Australia

It’s important to keep up with trends

15 Aug

In business and marketing as well as ecommerce, it’s important to keep up with trends around your markets, customers/clients, interactions, content, analytics and more.

Here is a list of sites that can assist:

Google Trends

Tracks and analyses search query trends to reveal current consumer interests and emerging market patterns.

Exploding Topics

Identifies emerging trends early by analysing a large database of over 750,000 trends, offering insights into future market movements.

BuzzSumo

Discovers popular topics and content across social media platforms, helping identify trending subjects and consumer interests.

Semrush

Delivers valuable insights into market trends through competitive analysis and keyword research.

SurveyMonkey

Enables the collection of direct feedback from surveys, providing data on consumer opinions and market demands.

Make My Persona

Assists in creating detailed customer personas based on data, aiding in understanding target audiences and predicting market trends. From Hubspot.

Tableau

Offers advanced data visualization tools to interpret complex data and identify
trends through visual representations.

Loop11

Focuses on user experience research, offering insights into how users interact with products and services, which can influence market trends.

Statista

Provides a wide range of statistical data and reports, offering insights into market dynamics and trends.

Treendly

A trend spotting platform that helps track and analyse emerging trends across
various sectors.

Trend Hunter

Delivers trend analysis and insights by identifying and interpreting the latest trends in consumer behaviour and market developments.

Check them out.

Tags: advertising, brand attributes, branding, business genius, content creation, creative communications, ecommerce, marketing communications, Website content

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Categories Customer Service, digital landscape, ecommerce, Marketing in the world of social media, Martech, Research, technology, Uncategorized

Tip and tricks for creating great content part one

21 Oct

Training in Digital Transformation and Social Media Marketing necessitates me to keep up with a whole range of apps and software.

This is almost a full-time job as new ones emerge constantly.

I follow you tubers: subscribe to blogs; talk to influencers and industry pros; check out thought leaders on social media such as Twitter and news sites.

I mean … who’s got the time

You probably don’t, so I’ve decided to start posting regularly on some of the amazing tools.

Content is king!

I always say that marketing used to be easy … well, easier. And that’s true.

With the rise of digital and the power of social media, today’s marketers need to be on top of their game. Yes Search Engine Optimization (SEO) is crucial but the creative is KEY no matter if you’re creating videos, graphics, blogs like this, paid ads around various applications.

You may also be planning on creating a MARTECH STACK – adding tools to your arsenal. But what tools do you need. NOTE: It’s easy to get overwhelmed and spend time on creating stacks that don’t help.

PART ONE > Video creations tools

With the ongoing success of TikTok (a social media platform for creating, sharing and discovering short videos), and the waning attention span digital has created, creating engaging videos is a must.

Here’s a list of tools:

I have provided links to most of them. Some have free versions with limited features. Most offer subscription plans to match your business and budget.

Check them out. Let me know how you go.

Stay tuned for Part 2.

Have fun creating.

Tags: advertising, communications, content creation, Creating videos, creative communications, marketing communications, social media, Tips and tricks, Website content

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Categories Automation, Communicating, Creativity, digital landscape, Getting stuff done, Marketing in the world of social media, Martech, technology, the world of work, Uncategorized

Is marketing getting harder?

31 Aug

It was fun and I was working with industry giants.

I’ve been in marketing all my career.

I started in the despatch department of a McCann’s – a global agency when I was 19 and worked my way up through various departments such as media accounts, media planning and finally into creative via the film and sound area where we recorded radio ads, setup new client pitches and filmed pilot campaigns. I also worked with the research director videoing his face to face market research.

Later I worked for media publishers and direct response agencies. I even had a stint as a creative headhunter with a legend in the industry. That’s another story …

Social and digital changed everything

A marketers role has expanded to include planning, creating, implementing and measuring. ROI is expected and marketeers must justify the budget spend. Digital tools can assist in every step of the journey but which ones? That’s the billion dollar question.

PEOPLE EQUIPMENT TIME AND MONEY

These are the resources organisations/businesses require to manage marketing. The right people including marketing teams and external suppliers. The right equipment including apps; creation tools and cloud tech. The right amount of time to plan, create, implement and monitor, and finally the right budget to achieve all of the above.

Platforms to the rescue

There are many platforms to choose from, but beware of the new ‘shiny toy.’ Think about your 4 major resources. Think about your strategy. Think about your objectives.

Then you may get your martech right.

Tags: content creation, creative communications, emotional intelligence, Martech and automation

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Categories Automation, Marketing in the world of social media, Martech, technology, Uncategorized

Welcome to the emojincey ward

1 Mar

The digital sphere can be complicated for marketers and business operators, trying to keep up with all the new features social media is offering as well as apps and other whizz bang offerings.

I use the term whizz bang because when you really look at a lot of these innovations, they offer the excitement of the new. And we have been trained to upgrade from old to new even when the new features aren’t that special.

In the olden days marketing was relatively simple.

Create the message
Match it to your target market
Choose the best media option
Run the ad or the campaign.

Now targeting requires sorting through many variables to do with lifestyle and behaviours.

Ads or posts are run and testing is conducted using the analytics.

Often we are advised to run separate campaigns to ‘test’ the efficacy and effectiveness.

We are told to be strangely unique to cut through and to tell stories not to just sell.

TV channels have been replaced by internet influencers who command vast audiences.

It’s so un marketing in the traditional sense where a product or service was promoted to a market.

OK … that’s simplistic.

And there’s likes and follows. Shorthand ticks of approval from our ‘community.”

Other shorthands include the emoji.

now featuring an array of cute visages with stand out emotions. And gifs.

Like it or not, we are in the age of shorthand … short attentions span.

Ultra convenience services such as UBER Eats and Netflix stop people socialising.

But people are people and will no doubt get bored with social which is why they have to keep changing and updating and adding features.

Great advertising is still about the creative. Cut through only occurs when people stop and take notice.

So let’s open the emojincey ward where people are people and emotions aren’t a quick flick, insert and like.

emoji image:

Tags: content creation, creative, digital influencers, emoji, marketing communications, planning content, social media

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Categories Change, Creativity, digital landscape, Marketing in the world of social media, technology, Uncategorized

Do what it takes to stand out

1 Jan

As I delve deeper and deeper into the world of digital marketing and social media, discovering countless apps, knowledge bases, channels, classes and courses, tips, tricks (hacks), opinions, videos, podcasts and webinars, influencers, etc. – it can tend to be overwhelming.

One thing hasn’t changed though and that’s the need to be creative. To have big ideas (thanks David Ogilvy) and to be brave.

It doesn’t matter what medium you are on – achieving cut through is more important than ever.

It might get people to stop just for a second.

AIDA = Attention Interest Desire Action

Tags: Blogs, communications, copywriting, innovation, marketing, marketing communications, strategy

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Categories Branding, Communicating, Creativity, digital landscape, Marketing in the world of social media, Uncategorized

The newer consumer decision journey

27 May

According to McKinsey, the way consumers purchase and the journey they travel to get to that purchase has changed. The traditional model (above) suggests that the process is fairly uncomplicated from awareness of a need > to familiarity with a range of solutions > to the consideration stage > next to purchase and finally loyalty (we hope.)

The newer consumer decision journey model describes a more circuitous approach which fits with the digital age where research and comparison shopping is far easier and online reviews can make or break a product/brand. It also looks at buyer perception of brands which in itself is no new thing.

This old coke ad is all about building brand perceptions which they do nicely with their image – modern for it’s time.

To quote the authors ‘Our research showed that the proliferation of media and products requires marketers to find new ways to get their brands included in the initial-consideration set that consumers develop as they begin their decision journey. We also found that because of the shift away from one-way communication—from marketers to consumers — toward a two-way conversation, marketers need a more systematic way to satisfy customer demands and manage word-of-mouth.’ (+ online reviews.)

The research, according to the article, identified two different types of customer loyalty, challenging companies to reinvigorate their loyalty programs and the way they manage the customer experience. It also reinforced the importance of aligning all elements of marketing—strategy, spending, channel management, and message—with the journey that consumers undertake when they make purchasing decisions but also of integrating those elements across the organisation.

No more silos!

Source: McKinsey Quarterly