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It’s important to keep up with trends

15 Aug

In business and marketing as well as ecommerce, it’s important to keep up with trends around your markets, customers/clients, interactions, content, analytics and more.

Here is a list of sites that can assist:

Google Trends

Tracks and analyses search query trends to reveal current consumer interests and emerging market patterns.

Exploding Topics

Identifies emerging trends early by analysing a large database of over 750,000 trends, offering insights into future market movements.

BuzzSumo

Discovers popular topics and content across social media platforms, helping identify trending subjects and consumer interests.

Semrush

Delivers valuable insights into market trends through competitive analysis and keyword research.

SurveyMonkey

Enables the collection of direct feedback from surveys, providing data on consumer opinions and market demands.

Make My Persona

Assists in creating detailed customer personas based on data, aiding in understanding target audiences and predicting market trends. From Hubspot.

Tableau

Offers advanced data visualization tools to interpret complex data and identify
trends through visual representations.

Loop11

Focuses on user experience research, offering insights into how users interact with products and services, which can influence market trends.

Statista

Provides a wide range of statistical data and reports, offering insights into market dynamics and trends.

Treendly

A trend spotting platform that helps track and analyse emerging trends across
various sectors.

Trend Hunter

Delivers trend analysis and insights by identifying and interpreting the latest trends in consumer behaviour and market developments.

Check them out.

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Tip and tricks for creating great content part one

21 Oct

Training in Digital Transformation and Social Media Marketing necessitates me to keep up with a whole range of apps and software.

This is almost a full-time job as new ones emerge constantly.

I follow you tubers: subscribe to blogs; talk to influencers and industry pros; check out thought leaders on social media such as Twitter and news sites.

I mean …  who’s got the time

You probably don’t, so I’ve decided to start posting regularly on some of the amazing tools.

Content is king!

I always say that marketing used to be easy … well, easier. And that’s true.

With the rise of digital and the power of social media, today’s marketers need to be on top of their game. Yes Search Engine Optimization (SEO) is crucial but the creative is KEY no matter if you’re creating videos, graphics, blogs like this, paid ads around various applications.

You may also be planning on creating a MARTECH STACK – adding tools to your arsenal. But what tools do you need. NOTE: It’s easy to get overwhelmed and spend time on creating stacks that don’t help.

PART ONE > Video creations tools

With the ongoing success of TikTok (a social media platform for creating, sharing and discovering short videos), and the waning attention span digital has created, creating engaging videos is a must.

Here’s a list of tools:

I have provided links to most of them. Some have free versions with limited features. Most offer subscription plans to match your business and budget.

Check them out. Let me know how you go.

Stay tuned for Part 2.

Have fun creating.

 

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Is marketing getting harder?

31 Aug

It was fun and I was working with industry giants.

I’ve been in marketing all my career.

I started in the despatch department of a McCann’s – a global agency when I was 19 and worked my way up through various departments such as media accounts, media planning and finally into creative via the film and sound area where we recorded radio ads, setup new client pitches and filmed pilot campaigns. I also worked with the research director videoing his face to face market research.

Later I worked for media publishers and direct response agencies. I even had a stint as a creative headhunter with a legend in the industry. That’s another story …

Social and digital changed everything

A marketers role has expanded to include planning, creating, implementing and measuring. ROI is expected and marketeers must justify the budget spend. Digital tools can assist in every step of the journey but which ones? That’s the billion dollar question.

PEOPLE EQUIPMENT TIME AND MONEY

These are the resources organisations/businesses require to manage marketing. The right people including marketing teams and external suppliers. The right equipment including apps; creation tools and cloud tech. The right amount of time to plan, create, implement and monitor, and finally the right budget to achieve all of the above.

Platforms to the rescue

There are many platforms to choose from, but beware of the new ‘shiny toy.’ Think about your 4 major resources. Think about your strategy. Think about your objectives.

Then you may get your martech right.

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