Pioneers of Digital Influence

13 Apr

The Smart Set

The Smart Set was a magazine that was founded in 1900 for and about New York’s social elite, The magazine evolved into an expression of popular modernism and it’s heyday went from 1913 through 1922.

It had a literary side publishing some of the best authors of the day (including Joyce and Conrad) and gave F. Scott Fitzgerald (The Great Gatsby) his start.

Subtitled “A Magazine of Cleverness” The Smart Set never gave up its aim to entertain, to win a large audience, and to make money through advertising.

Thoroughly modern

The magazine covers (see above) are images depicting modern women. The flappers and ‘it’ girls who made the news and social pages of the day through there ‘shocking’ displays that went against the moral norms of the day. They smoked and drank and used colourful language. In that way they were liberated some might argue. But that’s not the point.

Digital influencers and advertising dollars

These were the pioneers of today’s online digital influencers who garner huge crowds of followers just by posting a pic or a little message on their instagram pages. They are trend setters (sometimes) or trend followers but they have built a brand image around themselves by understanding what their ‘tribe’ want, need and often just aspire to.

And when they attract large numbers of followers, that translates into advertising dollars.

So things haven’t changed that much – just the mediums.

and the hipsters just look like Ned Kelly.

Marketing and Mindfulness

24 Nov

marketing-and-mindfulness

There’s a revolution going on not just in politics but in other areas.

An interesting article from B&T about the new consumers who value sustainability, health and well being above therapy shopping.

http://www.bandt.com.au/marketing/marketing-mindfulness-future-holds

We need to listen to our customers.

The revolution says goodbye to Henry Ford?

6 Nov

There’s no doubt about it – there’s a revolution going on which is affecting politics globally (see Brexit and the rise of Trump) and the way we live and will live in the future.

This revolution has been driven by technology and the internet which is not new news. However when you read an article like this one from the head of George Soros’ economic think thank the Institute for New Economic Thinking and ex boss of the UK’s former financial watchdog the Financial Service Authority it does give one pause to think.

The world of work and jobs is changing.

The tech breakthrough companies generate huge wealth but fewer jobs.

Work has gone part time with “British economist Guy Standing argues that most of the people who work on these types of platforms are part of what he terms the “precariat” — low-paid workers with precarious job security.

lord

http://www.businessinsider.com.au/lord-adair-turner-tech-capitalism-wages-inequality-precariat-2016-11?r=US&IR=T

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Making america great again

17 Oct

wake up

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Breathe easy …

9 Oct

Tic Tacs for Trump

Hands on works

1 Oct

Bee a hands on leader

Real leaders often get in there and get their hands dirty. They come up with coal dust directly from the coal face. They do the do and lead by example. They show the ‘how’ to their people. They take the strategy and implement it. They man (can you still say that?) the phones and provide excellent customer service and in the process delight their customers. They fill in when staff aren’t able to. They work shoulder to shoulder and win respect from their people while at the same time gaining an understanding of who their people are (Emotional Intelligence.)

In small business owner/directors have to be hands on.

I was always taught that in order to be a ‘boss’ I would need to know what was entailed in even the most menial task. Only then could I delegate correctly.

Bees are workers and they build amazing structures that hold up human existence. They are pollinators who manually transfer pollen and seeds from one flower to another, fertilising the plant so it can grow and produce food. Without bees to spread seeds, many plants—including food crops—would die off.

Be like a BEE.

 

Donald Trump and the Shoulds

11 Sep

“The upheaval of our world and the upheaval in consciousness is one and the same. Everything becomes relative and therefore doubtful. And while man, hesitant and questioning, contemplates… his spirit yearns for an answer that will allay the turmoil of doubt and uncertainty.”

So wrote Carl Jung, Swiss psychiatrist and psychotherapist who founded analytical psychology. Jung was also interested in and influenced by philosophy, sociology, religion and spirituality.

carl-jungI

Trump, Kanye and Kimye and the blur between reality and reality TV 

We are all living in a period of great uncertainty where our politicians and the major parties are no longer trusted (see the political rise of showmen like Donald Trump in the US and our own One Nation’s resurge.) The problems of globalisation, immigration, warfare and refugees, economic cycles, ageing populations, industry and technology and of course climate change have rendered us all into a state of unknowingness and sometimes fear. Trump and his often unstructured and simplistic rants wouldn’t have made it to second base in past US Presidential campaigns let alone get endorsed by the conservative Republican party if he wasn’t striking a chord with alienated, scared voters who no longer trust their politicians.

Trump is also a reality TV star so maybe Kanye and Kimye could be future Commander in Chief and his first lady. This says a lot about the pre-occupation with celebrity and branding. It’s more fun hanging out in billionaires mansions than listening to men in suits talking about fiscal policy + we get to live their lives vicariously (and escape our own) for an hour a week.

As human beings, we crave certainty around our lives as this gives us control. 

In reality there is no certainty much less control. We can be comfortably off and get sick. We can be employed and lose a job through no fault of our own. Our bread winning industry can go off-shore. In a lot of ways, life is random and full of paradoxes.

It’s hard to live this way but there is no choice and often pain and hardship open doors that were not visible through the haze of contentment.

The shoulds

Many years ago I was introduced to ‘The shoulds.’ It goes like this:

We should have a job and do well. We should be happy in our personal lives and have rich and fulfilling relationships. We should always do the right thing and not make mistakes.

Shoulds also relate to others in our lives:

Friends should be true and stick by you.

Family should be there for you.

Managers and employers should recognise you for your work and enthusiasm.

Shoulds let us down and make us naive.

Let go of the shoulds both for yourself and others in your life.

Be open to change because it’s rapid nowadays.

Instead enrich yourself with learning, creating and thinking outside of yourself.

Creating a BUZZ around the Lucky Bee Part 1

15 May

its time to talk about the LB

I love the new pioneers. Small business owners who are doing it right in a world that is fast getting fed up with being led around like cattle with a cookie cutter approach to products, brands and marketing. I also admire businesses who get their marketing right in the era of multi channel, hard to reach, ‘where are they hiding now’ markets.

Spicy, Seasonal, Southeast Asian Restaurant & Bar GRASS FED + GRASS ROOTS + GRASS SKIRTS

The Lucky Bee is a restaurant/bar located in Broome Street between Orchard and Ludlow in the Lower East Side of New York City. Founded by (my nephew), Rupert Noffs and his partner chef Matty Bennett, the place has caused a buzz that has legs, fuelled not just from the food and ambiance of the place, as it is the marketing prowess of the owners.

In other words – these guys know how to use the (still newish) marketing channels of social media to the best advantage.

They are currently ranked amongst the top 25 hottest restaurants in Manhattan and have been on that list for more than a few months. This is a definite feat for a young Aussie and his Brit partner – conquering the giddy heights of the toughest, fastest city in the world.

A lot of people talk about social media and a lot of businesses use it. Some understand the medium, and a lot don’t. If you use it wrong you take the risk of alienating your friends and followers. Take for example Facebook’s pretend ads where the post about one of your friends liking say, American Express. Or an insurance company. Or a online college. Is it just me or does this make you not want to click because it’s plain and simple bullshit. Hey I guess insurance is useful but to ‘like’ it and recommend it. Puhleeze!

The Lucky Bee social marketing is far more real. It uses Twitter, Facebook, Instagram, Youtube and other platforms with social ease and no corporate trickiness and clumsiness so it stays fresh and relevant. And Google loves and rewards fresh and relevant.

Because of this, other bloggers (including me) have featured the Lucky Bee.

lucky bee interior 1

In the next few series I will be showcasing Rupert and Matty, asking them how they do it.

cockatil LB

They’re modern masters at marketing so it’s a master class.

Stay tuned

 

 

 

 

VET FEE HELP … is THE PARTY OVER?

9 Jan

vet feeI’ve been involved in vocational education and training now for over 20 years initially entering the sector by pure chance. I started with TAFE and found that my real experience in business and in a number of industries was key. In other words I wasn’t just a teacher.

Over time I worked in the not for profit sector managing the NEIS program for small business entrepreneurs, worked as a trainer/assessor for international colleges, became an instructional designer because of the lack of or poor quality of training materials, became experienced in the online environment and then worked for VET FEE providers.

With VET FEE – I started with face to face and suddenly found myself in classrooms with diverse people (many of whom didn’t want to be there.)

I’m a skilled and entertaining trainer so I was able to gain the respect of the students and turn the focus around. In one particular group I had a mix of an 18 year old right up to a 60 + . We had fun and they learned.

In the online sphere I worked as a course coordinator/program advisor/training manager while also developing learning materials designed to tell realistic stories around workplaces making the experience valid and interesting.

Online can be a lonely place so I worked with a team of mentors who managed students/learners to assist with progression and motivation. I quickly found out that just because your online, it doesn’t mean that you can’t be treated personally. I worked directly with learners and found that they were tremendously happy to have some help that transcended a downloadable pdf with too much information (or not enough) and a few distended assessment tasks.

Working with and managing mentors and trainers/assessors has also been interesting. I found that for the most part they are hard working, dedicated and creative if they are given the opportunity and the leadership.

So it’s still people to people: online or off.

Yes. There have been changes and it seems that the money tree has lost its leaves. There are more hurdles to jump for providers and brokers and this will see a downsizing of the industry as it’s no longer viable to employ vast numbers of employees to service the learners.

It will also be harder for RTO’s to sign up students and there are so many other hurdles (LLN etc) it’s looking like a steeplechase.

But one thing hasn’t changed. People still need to be trained. They still need qualifications on their CV’s.

CUT YOUR OVERHEADS NOT THE QUALITY. 

My advice to RTO’s who are scratching their heads … have a small but dedicated team who know what they are doing. Make the content interesting and current by discontinuing/limiting off the shelf content and providing other content.

One good trainer and a small team of mentors who understand the content can train and progress your learners … and they’ll be happy.

Australia in a state of change…so what’s new.

Industries grow and shrink but my family had a business that started in 1933 (midst of the great depression), and operated for 70 years.

How did we do that?

By keeping our eye on the ball, changing when trends changed, offering personalised service and our own unique products + promoting our brand personality.

Skilled operators will keep operating and make money.

Contact me and redefine your business model.

 

 

 

UBER and over into the brave new world

27 Jun
aldous huxley

a creative future to come

This week I have been hearing a lot about crowd sharing services like UBER that have caused violent protests in France for operating a service that obviously everyone wants. Like airbnb and file sharing, these new models are causing industries to re-think. Industries that are often overly regulated, or pyramidically greed driven where those at the top make all the dosh.

At the same time on a concurrent train track, we are also witnessing massive inequalities in housing where prices have been pushed up and out of the range of the next generations.

I don’t hate the baby boomers for their self centred qualities and cushy tooshy lifestyles – I’m one too. What’s more fun than going on Facebook and checking out what amazing destination a vague figure from your school days is currently at? Or checking out the snap of the main course they just ordered in a downtown chic eatery? Fascinating and congratulations to them all.

But what about the new generation? What kind of world will they be working in? Will there be corporations and mission statements and policies. Will there be HR teams dedicated to ‘culture.’

Will it even be called WORK – a harsh word for something we can enjoy.