Tip and tricks for creating great content part one

21 Oct

Training in Digital Transformation and Social Media Marketing necessitates me to keep up with a whole range of apps and software.

This is almost a full-time job as new ones emerge constantly.

I follow you tubers: subscribe to blogs; talk to influencers and industry pros; check out thought leaders on social media such as Twitter and news sites.

I mean …  who’s got the time

You probably don’t, so I’ve decided to start posting regularly on some of the amazing tools.

Content is king!

I always say that marketing used to be easy … well, easier. And that’s true.

With the rise of digital and the power of social media, today’s marketers need to be on top of their game. Yes Search Engine Optimization (SEO) is crucial but the creative is KEY no matter if you’re creating videos, graphics, blogs like this, paid ads around various applications.

You may also be planning on creating a MARTECH STACK – adding tools to your arsenal. But what tools do you need. NOTE: It’s easy to get overwhelmed and spend time on creating stacks that don’t help.

PART ONE > Video creations tools

With the ongoing success of TikTok (a social media platform for creating, sharing and discovering short videos), and the waning attention span digital has created, creating engaging videos is a must.

Here’s a list of tools:

I have provided links to most of them. Some have free versions with limited features. Most offer subscription plans to match your business and budget.

Check them out. Let me know how you go.

Stay tuned for Part 2.

Have fun creating.

 

Is marketing getting harder?

31 Aug

It was fun and I was working with industry giants.

I’ve been in marketing all my career.

I started in the despatch department of a McCann’s – a global agency when I was 19 and worked my way up through various departments such as media accounts, media planning and finally into creative via the film and sound area where we recorded radio ads, setup new client pitches and filmed pilot campaigns. I also worked with the research director videoing his face to face market research.

Later I worked for media publishers and direct response agencies. I even had a stint as a creative headhunter with a legend in the industry. That’s another story …

Social and digital changed everything

A marketers role has expanded to include planning, creating, implementing and measuring. ROI is expected and marketeers must justify the budget spend. Digital tools can assist in every step of the journey but which ones? That’s the billion dollar question.

PEOPLE EQUIPMENT TIME AND MONEY

These are the resources organisations/businesses require to manage marketing. The right people including marketing teams and external suppliers. The right equipment including apps; creation tools and cloud tech. The right amount of time to plan, create, implement and monitor, and finally the right budget to achieve all of the above.

Platforms to the rescue

There are many platforms to choose from, but beware of the new ‘shiny toy.’ Think about your 4 major resources. Think about your strategy. Think about your objectives.

Then you may get your martech right.

New pioneer #6 Kings Cross Distillery

11 Jul

Pardon the pun, but it’s a testing times for everyone including entrepreneurs and innovators everywhere. It’s refreshing to see people continue to create and launch exciting new ventures, even in these testing times.

On of these exciting ventures in my New Pioneers series is the Kings Cross Distillery in Sydney’s colourful Kings Cross.

I have been along for the ride when my cousins, Khare and Odelia first developed the concept – to create their own HANDCRAFTED gin in an atmospheric den in Kings Cross foodie mecca, LLankelly Place.

I was lucky enough to sample the gin one rainy night, amid the reimagining and redecoration of the space and the taste was nothing less than amazing.

Like a Kings Cross to Bondi tram with the heater on

I’m no connoisseur of spirits but the distinctive lemon and myrtle ‘notes’ came through like a Kings Cross tram with the heater on. Warm, subtle and delicate but with a contender’s punch.

The gin is hand crafted. To quote the guys, “Our pot-still affectionately called “Miss Pottsy”, sits in the heart of our distillery, inside a venue that was once home to covert businesses; an illegal 60s casino and a salacious club and private bookshop, with secret tunnels and spaces to hideaway from the eyes of the law.”

Opening in Spring

Slated for an opening in the spring of 2020, the venue is full of atmosphere with a number of spaces where patrons can sit and sip the amazing hand crafted gin.

The atmosphere of a speakeasy

The Kings Cross Distillery also offers spirit lockers who’s origins date back to WWII Japan – an exclusive club for spirit aficionados to store their bottle to enjoy with friends.

The space has a speakeasy feel, the term believed to have come from the patrons having to whisper (or, speak”easy”) when entering a hidden bar during the prohibition era in the US.

Kings Cross Distillery will serve up delicious bar snacks such as mezze and tapas plates – baked kibbeh, vine-wrapped sardines, and harissa carrots to enjoy with your drinks.

I love it when new pioneers invent, create and innovate.

I love it when new pioneers invent, create and innovate.

Visit the website to purchase a collectible first batch Australian Classic Dry Gin ​modelled off a 1937 recipe or to keep up with other products, news and launch dates.

This is a happening you won’t want to miss.

https://www.kingscrossdistillery.com.au/


Me and Max visit the distillery with Khare working the magic

Technology + Technique

2 Apr
using zoom is fun if you use your personality too

I am a teacher and everything suddenly changed.

My students used to come to class where I used a whiteboard and overhead projector to instruct.

Enter the the COVID virus and the campus went into lockdown.

We had to teach online using Zoom.

With not much training we began.

At first it was a challenge just learning the interface. Chat + video + audio + breakout rooms.

Just setting up the conferences was a bit hit and miss at first.

But I learned one thing. What you do well face to face, you can translate into online learning. Here’s my tips.

Remember names.

Use your personality.

Acknowledge students.

Read and respond to chats.

Ask questions.

Use the breakout rooms for teams and individuals

Keep telling stories

Keep it light

Prepare and use graphics for share screen messages

So far I have enjoyed my online classes and I’m getting better at it!

Let’s go surfing now …

20 Dec

Source: https://i.ytimg.com/vi/b6hoBp7Hk-A/maxresdefault.jpg

The world of work has changed. Many of us may never have a fulltime job. This can be daunting for students who undertake qualifications at either a tertiary or vocational level. But there are some core skills that can help you surf from one industry sector and multiple workplaces to another.

Core skills keep you on the wave

Core skills are ‘skills’ that are highly regarded in the workplace. These transferable skills are around these main areas:

  • Leadership
  • Management
  • Team skills
  • Communication
  • Collaboration
  • Creativity

Leaders know when to paddle out

In these times of uncertainty around politics, climate change, increased competition and the digital environment, effective leaders use emotional intelligence to keep their people buoyant and centred. They know who their people are and what drives them. They also know the road ahead and the work that has to be done. True leaders are selfless and have their ‘fingers on the pulse.’ Leaders are strong and calm. They are also resilient and can manage and harness change. Leaders continually develop their people so that they have the skills and knowledge to function in a changing environment. They are well prepared for the waves and when in doubt … paddle out.

Managers should surf too

Skilled managers are not just task driven. They can see the big picture and the scope of the projects they work on. They find the best people and nurture them just as leaders do (a manager can also be a leader,) and they communicate and collaborate regularly in often informal ways like quick ‘catch ups) or ‘how you going?’ sessions. In that way they get to know their people and know where a project is at and if there are any risks or difficulties that need to be managed.

Teams surf together

High functioning teams work together to achieve outcomes. They have less of the ‘storm’ and more of the ‘norm.’ In that way they can move across the waves to not just get the work done, but also to build and sustain a team when the waves get choppy.

Communication in big wave surfing

Communication skills are vital in the workplace. Leaders, managers, teams and individuals need to be on the ‘same page’ and fully informed especially when unexpected change occurs which is often. Communication encompasses emails, meetings, presentations and reports. Skilled ‘surfers’ move across the wave and as they do, they keep their colleagues abreast of situations. Skilled communicators are smart enough to know who their stakeholders are and how to communicate with them. Skilled presenters are a key to the workplace. They have a voice and they know how to use it without boredom or drama. They engage to communicate. And … they are aware.

Collaboration when competing or rescuing

Surfing can be a solitary sport. That’s one of the things that make it attractive. Just you out on the board in the waves. But surf clubs work together to keep the beach a safe environment. They train constantly; they build skills in swimming, using the surf boats and first aid. They collaborate and work together. Collaboration is the key to getting the work done and to the encouragement of new ideas and ways of doing things. It’s the beginnings of creativity.


Source: http://www.live-swell.com/surfrentals/wp-content/uploads/2015/07/Your-wave-image.jpg

Creativity in surfboard design

Surfing was practiced thousands of years ago by indigenous people using logs to ride the waves. But over time, surfboards have evolved to better catch waves and turn surfing into a dynamic and athletic sport. Surfing innovators used their knowledge of the topography, the sea, wave patterns and human physiognomy to design better boards. We are all creative. It’s just a key we can unlock by shifting our perceptions and training our minds to look for newer and better ways of doing things. 

Keep on developing transferable core skills

Manglement v’s Management

22 Sep

Mangle

source: https://www.findmypast.co.uk/

Leadership and Management have never been more important in this era of disruption that some are calling the 4th Industrial revolution where:

  • Traditional business models are breaking down and being replaced by big tech (the so called FAANGS of Facebook, Apple, Amazon, Netflix and Google)  – add to that the gig guys = UBER et al.
  • Traditional politics and government seems to be in a freefall with demagogues and political de-stabilizers running amok.
  • Traditional Work and employment being replaced by AI, robotics and software.
  • Intergenerational skepticism regarding the threat to the environment and climate change

This can lead to manglement (see above illustration of the old fashioned mangle … used to wring clothes out manually.)

Manglement leads to problems in organisations and businesses such as:

  • Lack of communication = people unsure of their role or status or even what they need to accomplish
  • Loss of motivation from former high performers who feel misunderstood and sidelined
  • Heightened loss of a positive culture
  • ‘Office’ gossip and backbiting

Manglement breaks down teams, loses productivity and often leads to high performers taking their talents elsewhere.

Manglement doesn’t care. Manglers don’t have the emotional intelligence to understand or even care. They see people as just numbers. They are unaware of the impact that this type of non management has on the people and ultimately the organisation.

Leaders and managers know their people and the value they bring and they communicate, consult and recognise.

Sometimes they even reward.

Study Self motivate … and enjoy

2 May

Study plan 2019

Big news! Perfection is passé. 

Being a perfectionist often leads to wasted time poring over irrelevant details. It can also de rail achieving in a learning situation.

LEARNING IS A LIFETIME THING

Often perfectionism leads us to compare ourselves unfavourably to others who seem to be more successful than us. This can lead to a ‘lazy’ mentality where motivation gradually fades. ‘Why bother? I’ll never match up.”

ENNUI is a french word

Ennui has many definitions, but here’s one I found:

A feeling of listlessness and dissatisfaction arising from a lack of occupation or excitement. “he succumbed to ennui and despair.”

 

ENNUI and social media

Ennui can be a symptom of other significant issues but it is not uncommon in the era of perfect vis a vis Instagram, selfies, curated lives and other social media myths and legends. We can all succumb to this when we don’t get our fix of likes, comments and shares.

I have a teenager who has recently kind of dropped the ball when it comes to getting his studies done. He’s a bright kid and in his final year but he seems to have slowed right down. Yes he’s inundated with homework. Sometimes too much, but if he gets a routine going … he can get the work done.

I created this plan for him to follow a ritual to get his mind into gear and the work done.

As Stephen Fry once said. He was successful at Cambridge where other more intelligent people failed – because he ‘found out what they wanted and gave it to them.’

Energy, enthusiasm and entrepreneurship … new pioneers 2018

31 Dec

I can’t help it. I admire entrepreneurs and pioneers in small business. People with energy and enthusiasm who take an idea and make it work. I call them the new pioneers. More often than not the ideas don’t always work.

Pioneers can face resistance and moments of failure. And it hurts. But we don’t learn from success.

New pioneer #1 THE LUCKY BEE AT FRANKIES ROOFTOP. 

Matt Bennett and Rupert Noffs from The Lucky Bee at Frankie’s Rooftop. Who would have thought that a New York restaurant would land in Woy Woy on the central coast of NSW. Always scenically magnificent but not always classy (no offence!) – this dynamic duo has turned a pub into a destination for foodies. The boys have so much energy and  enthusiasm … you could bottle it. There’s an idea!!!

New pioneer #2 BREW HA HA 

Denis & Mirjana Dordevic from Brew Ha Ha Coffee Roasters in Lilyfield, Sydney also rank as pioneers and entrepreneurs with flare and enthusiasm + great coffee and food. I’ve watched this business grow with the energy and love the owners and staff put into it. They regularly change their offerings to keep things fresh. 

New pioneer #3 JACK RABBIT SLIMS

Andrea and his team from Jack Rabbit Slims Barbershop in Kings Cross have energy in spades. I remember when Andrea started out in a little concrete box next door to the Piccolo Bar. Just one chair and a toolbox but Andrea can cut hair. He’s not your ‘grab the clippers and mow the lawn type’ barber. He understand the nuances of hair and the directions it can take. I know because I have a lot of it and it grows fast in weird directions. Andrea takes a lot of care and it shows. It’s sometimes hard to get a booking.

New pioneer #4 GREENWICH MANAGEMENT COLLEGE

I’m biased here. I do some teaching and instructional design for Greenwich and I have to say that in my experience in this field and with numerous colleges and RTO’s, this place stands out in a crowded space. The management and staff have built the machine but the students have brought the energy. They come from all parts of the world … from Mongolia to Brazil, Italy to Macedonia, Colombia to Azerbaijan, the US and Ireland. Often they work multiple jobs as well as study but they are amazing. The college services are fine tuned and the management skilled listeners and entrepreneurs.

Here’s to all the new pioneers of 2018. Doing things differently with enthusiasm and love.

It shows.

The new pioneers: Brew Ha Ha

29 Nov

Brew ha ha case

I love small businesses that work hard to differentiate themselves from the competition. I call them the New Pioneers. They work their businesses like the old world drovers who rode quarter horses and steered them like cars to round up and drive the flock. They don’t rest on their laurels and plan and produce new products to offer something fresh and wonderful to their customers and they use marketing and social media so well to be liked, viewed, commented on and followed = all good for SEO.

Screen Shot 2018-11-29 at 9.57.44 am

Brew Ha Ha Coffee Roasters in inner city Sydney could be just another cafe, but it’s not. They keep producing not just the best coffee from premium roasters and skilled baristas – they also offer great and creative food in a ‘foodie’ society … and they get recognised (see above).

Screen Shot 2018-11-29 at 9.58.17 am

Vibrant businesses like Brew Ha Ha obviously love what they do because they do it well or vice versa. Screen Shot 2018-11-29 at 10.10.08 am

Did Leonardo Da Vinci have a Macbook Pro?

7 Oct

McKinsey Quarterly recently published an article about the rising importance of creativity in the digital world … and it’s good news!

The creative economy

As we labour away in a frenetic 4th Industrial Revolution where WORK is being transformed by algorithms and bots … some of us wondering where we will fit, the one shining star is digital creativity.

Screen Shot 2018-10-07 at 10.35.49 am

See machine learning is great for programmed processes but not so great for human creativity. That’s where Leonardo fits in. I know for sure he didn’t have a Macbook Pro but his fecund mind and total genius produced art and engineering and product design.

leonardo-da-vinci-fa2252

Who cares if you are marketing on Instagram, Facebook or Youtube – it’s still all about great content and that has to start with big ideas.

Screen Shot 2018-10-07 at 10.36.54 am

This has to start with an existential approach to business thinking and that will come from the top.

source: https://www.mckinsey.com/business-functions/organization/our-insights/five-fifty-Creating-Creatives