There are a lot of good reasons to service a narrow market aka a niche.
Here’s some info I found on Quora.
Niche Marketing
If you try to target all markets you will be in big trouble, because you’ll find yourself surrounded by a load of competition and it will be hard to showcase your unique value proposition.
A rule of thumb is to start narrow and then grow wider.
Start talking to one group of your audience and be specific about their needs and desires so that you can attend to them with your product and services.
Benefits of niche marketing:
- Less competitive – a small market means less competition. Carrying out good research across a small market makes it easier to find out the strengths and weaknesses of your competition and makes your product or service better.
- More affordable – you won’t be spending money on a broad target group, so you won’t waste money on advertising.
- Customers are more loyal – you will be able to nurture, teach, and understand them much better.
- Audience is easier to target – you know where they hang out and what their interests are, which makes it easier to target and offer them your solution.
- Focused – trying to offer different services for each market can be inefficient, whereas having one nice one will help you to be much more efficient and focused on one single market.
All you have to do is find yours.
Source: https://www.quora.com/What-are-the-upcoming-digital-marketing-trends
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