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Anger = no training

14 Jan

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This is a true story. The names have been changed to protect the protagonists …

Just recently, while staying at a friends house while they travelled, I had to wait for a new pool pump to be installed (the old one had broken down under warranty.)

Days went by and there was no communication from the company involved.

Meanwhile the pool was getting greener and the weather hotter.

My 12 year old son was waiting to have a swim but couldn’t because of the state of the pool.

I rang the company and spoke to the owner. She seemed quite cranky when i asked her what was happening to the pump.

After much to and fro-ing, the guy finally arrived to install the new (replacement) pump. As the guy was fitting it, he discovered another problem with a valve. He told me that he would ensure the owner of the business would call me re fitting the extra valve. By 11.00 am the following morning there had been no call so I rang them.

When I expressed my frustration, the owner lost her temper.

I told he that I wrote training packages on customer service, but she kept right on talking.

I said ‘but I’m the customer!’

She didn’t hear me but finished up by saying “we’ve gone out of our way for you.” She clearly hadn’t. She then hung the phone up and I was left feeling a little bit (not a lot) unhappy. Because I train in these areas I thought about how she must have felt. Stressed, unappreciated and just plain angry.

Dealing with difficult customers is something all business people need to do with the one aim of keeping the customer happy, because every angry customer tells another 10 people and so on.

Try this:

Depersonalise and strategise

Listen

Come up with solutions

Make a friend of an enemy …

and they will tell 10 people how great you are.

The issue is that many people in business don’t have any training in these areas.

They do take things personally.

Things go wrong. That’s natural.

But if you handle the situation calmly and strategically you make many friends.

In just 60 seconds

6 Jan

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According to an article published in the second half of 2013, this is what happens on the ‘net’ every 60 seconds.

To quote the article in the UK Daily Mail, published July 30:

‘In just a single minute on the web 216,000 photos are shared on Instagram, a total of £54,000 ($83,000) sales take place on Amazon, there are 1.8 million likes on Facebook and three days worth of video is uploaded to YouTube. 

Cashback site Qmee has created an infographic that shows this information as well as how many tweets are sent, photos are viewed, Skype calls are made, domains are registered and more in 60 seconds.

The graphic pulls information and figures from PC Mag, Business Insider and other sites to create a the snapshot.’ 

So what does this say to businesses who are trying to market themselves in 2014?

You better get some fresh content.

Google loves new and updated content.

Content that is relevant to your market.

PLAN DO ACT CHECK

Masters of strategy Part 1

4 Jan

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Happy 2014 … a year of strategic thinking?

I’ve been lucky enough to spend time with a master of creative strategy, David Barnes who’s background in advertising is the stuff of legends.

David can draw and design and write and produce and … well you get my drift.

But via his business, Currency Ideas, he’s a thinker first and foremost.

His brand process takes clients on a journey of self discovery, because often we really don’t think about who we are and what we do best and better than anyone else.

Which is the whole point of living (and working) I guess.

To do things well.

David looks for reasons before developing logos/identities/websites/ads …

Reasons being objectives

A brand is a valuable asset after all.

being creative is strategic.

 

Lessons learned from House of Cards

28 Dec

House of CardsHouse of Cards is an American remake of a BBC drama featuring the oh so Machiavellian Francis Urquhart or old FU (BBC) renamed for the US series as Francis Underwood and starring Kevin Spacey.

Both series are well made and gripping in a politico thriller kind of way. And Kevin Spacey is just amazing playing an amoral, unethical and complex Washington power broker.

One of the main characters is a young journalist with an eye for breaking news which she isn’t even getting close to on the big, traditional newspaper she works for.

Sick of covering C grade stories, she hungers for something more.

She is also aware that traditional print newspapers are losing ground to online forms of news.

Without giving the plot away, she finds herself being a conduit for real news. She talks the editor into running her stories. She gets some recognition. She leaves the paper to join an online blog.

Here’s the lesson I learnt from A House of Cards:

“Will it get me in 8 seconds?” The blog editor asks her regarding a proposed post

“That’s all we have.”

8 seconds to hook the reader.

Can you hook them in 8 seconds or less? I’m sure I lost you in the first paragraph.

Now I don’t think that short grabs work for everything. Long copy works for some products and some stories. People still like to read.

Think it through. What are your key objectives?

And, here’s to old FU!

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Merry Christmas 2013

24 Dec

Merry Christmas 2013

Merry Christmas 2013 to all my clients, contacts, friends and family.

And not necessarily in that order.

Have a happy and safe Christmas.

Simon Rodie

Tech heads and other odd fish

13 Dec

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I’m the King of Content.

Well I self styled that one, but after working on advertising campaigns (above and below the line,) blogs, websites (static and interactive,) brochures, newsletters, flyers, trade stands and collateral, email marketing, social networking, training programs and lots in between … I think I am the King!

But I’m not a coder … yikes!

I’m a content planner and builder, creative director and project manager.

I’m also a talent scout.

I source artists & illustrators, graphics people, TV/Radio producers …

I also source web people. The people that code. They know HTML and CSS deeply, whereas I just know about it.

I need these people. And I need to get the work done.

Sometimes, but not always, these web people can be difficult. Why? could be a generational thing. Could be a time management thing. Could be a simple communications thing. Could be all of the above.

Here’s a scenario:

The project is lagging and lacking. The vision has not come together. I can’t get the person on the phone. I can’t get them via sms. I wonder should I go out on my balcony and call their name like Steve Martin did in The Lonely Guy.

Yes … they don’t always follow my timetable.

But when you get a good one it’s amazing.

Manage these people with tenderness and care.

Coach and mentor them.

Be understanding, bit not too understanding if you get my drift.

Got kids? You’ll know what I mean

Meet Dr NO

12 Dec

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When my son was a toddler my dear mother in law happened to mention that it was sad that little kids heard the word NO a lot of the time.

NO you can’t do that.

NO don’t be naughty.

NO. NO. NO.

Workplaces can be like that too.

Have you worked with a Dr NO? I know I have.

NO, too different.

NO, you can’t do that.

NO, NO, NO.

What makes a Dr NO?

Fear of change

Insecurity

Resentment

Risk aversion

All of the above. The only problem is that the world is changing. Industries are disappearing. Just this week our iconic car, the Holden, announced they were ceasing manufacturing here. Horror. All those people losing their jobs.

What will they do?

They’ll do something else.

Creativity is the enemy of Dr NO

Change is like Ju Jitsu … when you are attacked you step aside and push your attacker past. Going with the flow.

Scary but ultimately satisfying.

Hello SILO … you’d better be flexible!

3 Dec

ImageI work on many projects with many different organisations. Corporations, authorities, not for profits and small to medium businesses and I often find that I’m cast adrift between mountains of giant silos.

Silos form when the left hand doesn’t know what the right hand is doing.

I’m not casting aspersions (or aspidistras) at all the hard working people I interact with. I’m just making an observation. Silos form when people are rushing to meet change.

Change happens rapidly these days. Policies change, then procedures or ways of doing things. Regulations and laws change when governments change or government policy changes. Change happens when businesses are growing exponentially and new people are brought on board.

Silos also form when there’s a lack of communication across organisations, strategic business units (SBU’s) and teams.

Silos can also form when people don’t share.

Silos affect content developers too. We can be working away using some accepted template, or creating content in a suggested way and then … it’s not quite right.

Can this be a problem? Yes and no.

Clever consultants can pick a silo a milo off (sorry, it rhymed.)

Clever consultants communicate widely.

Clever consultants are flexible and don’t go into spasms of disappointment  and take things personally regarding their work.

My mum told me that a truly sane person has an ingrained ability to change their minds!

I tell my kid all the time, life is full of paradoxes … be flexible and open minded.

And smile a lot          : )

Still life with customer service

19 Nov

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I love art. What else is there in life? It ranks up there with love. Our reason for living.

But what’s art go to do with customer service? A lot really, especially when it’s a still life.

Let’s look at the terminology: Customer service is not really correct. It’s neat but limiting. Great customer service is pre, present and post service.

Still life studies in customer service abound. Pop into a retail establishment and the CS person is on the phone; or writing a first draft of the novel on the computer, or better still, updating Facebook. The point is that they aren’t busy. Yes they greet you with great warmth but there’s as much life in that place as there is in a cemetery. Beautiful surroundings and very calm.

I like to think I was trained by the best of them.

My family was in retail for over 70 years. One of my first jobs was working in a bookstore with an old hand at book retailing.

These people taught me to be busy! Do things. Rearrange the stock. Change the promotions around. Take care of the displays (visual merchandising in today speak.)

Once at the bookstore, this man, who was well into his 60’s was out the front moving the remaindered discount books around. I asked him what he was doing. He replied with just a touch of failed Shakespearean actor:

‘People are sticky beaks. They love to see what’s going on!”

What he meant was that action breeds action.

When people start buying there’s an energy in the room. It’s palpable. Everybody’s up. It’s the makings of a shark feeding frenzy.

Product knowledge is great, but boredom shows.

Don’t have your customer service as a still life work of art. 

Icons of Style and Style Guides

12 Nov

ImageCary Grant was a movie star when movie stars were stars if you get my drift. He’s probably not relevant to the Gen X. Y’s and Z’s (are they here yet?) but he had style, and talent did old Archie Leach … that was his real name. Cary Grant was a branded product for the Hollywood studio system and no-one did better business than those factories.

Stars like George Clooney owe a lot to Cary Grant an icon of style!

Now I’m not writing about movie stars here. I’m writing about the importance of Style Guides to content developers, whether they are building, writing, or video-ing content. Whether they are designing training programs or sending out email marketing campaigns > it’s nice to have guides in place for look and feel purposes, branding, version control, recurring text like copyright, fonts, colours and more.

Style guides should be global and accessible.

Style guides formats should be usable to those that need to use them.

Style guides should be simple, uncluttered and not a graphic designers view of how they should present and be used.

Most importantly, Style Guides should be communicated and adopted by all in the business or organisation.

I’m creative and I like to break the mould sometimes and add personality but I appreciate when Style Guides and Templates are used when it makes the project clearer and easier to format.

Develop Style Guides and Templates then manage projects.