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Percy Bysshe Shelley … Ode to a Control Freak

3 Nov

ImageI had an amusing english teacher at High School. He had a loud voice and a pompous manner. He liked to peer at the more rebellious among us and proclaim quite stentoriously ‘shut up son or I’ll belt you!’ And back then, he did and they could. Under this man’s iron fisted rule I learned about certain poets and poetry. The only poem that I can still recite is Ozymandius:

‘I met a traveller from an antique land
Who said: “Two vast and trunkless legs of stone
Stand in the desert…’

The poet was that great pioneer of pop star literati poet loser Percy Shelley. He also wrote Ode to a Grecian Urn amongst other treasures. But Ozymandius has always fascinated me. A monumental king of kings > all gone, boom! Just a pile of dust.

Which brings me back to the blog. Control freaks. I kind of love them.

Just recently I was involved at a workplace. The minute I arrived and set up, a person was there, next to me.

Not to be at all sexist here, but it was a lady. A women. You know, the other sex.

She fixed me with her glaring gaze and started to let me know how things were done ‘around here.’ I nodded and smiled and occasionally muttered a phrase of complete understanding like ‘yeah sure.’ But I could see that she (who could have easily been a he) was lost somewhere. Maybe she was in the desert looking at the gigantic monument and trying to make out the visage. All I know is that she was on her own planet and i was only docking for a while.

Now, I’m experienced. I’ve been around the block a few times.

To be honest, I could have been a waiter at the last supper.

I’m skilled and reliable and people relate to me. When I teach they might not learn everything, but they have a good time, which makes for good learning. I use humour a lot to bring people back into the room and off their Iphones. It works for me. I get great feedback. All you have to do is tell me where and when, the topic/subject, any materials and leave me to it.

But this person, lets call them Ozzie had to control me. Why?

Well I thought about it later. What drives a control freak? Insecurity? A need for power? Recognition? Panic? Fear?

All of the above.

Control freaks should read some Shelley and start with Ozymandius.

‘I met a traveller from an antique land who said …’

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What gets you up in the morning?

27 Oct

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A good friend of mine and my former boss applied for a position with a company the other day. He was contacted by phone and one of the questions he was asked in a semi formal telephone interview was ‘What gets you up in the morning?’

I thought about that. Why he was asked that question when he was obviously a highly qualified and experienced candidate with a huge background and lots of runs on the board?

How do you answer that?

What’s the question driving at?

Some answers might be:

“I love my work. I’m lucky!”

“My kids school fees.”

“Life gets me up.”

“The smell of the coffee brewing.”

“The alarm clock.”

Sometimes it seems that HR people want to hear responses so that they won’t hire great people.

I know there must be some deep psychology behind that question, I just don’t know what it is, and I’m not criticising the HR person here. I’m sure they know why?

I get up for all the aforementioned reasons.

And I’m lucky … I do love my work. I don’t care what anyone else thinks.

Doing the absolute best that I can is just something that was hardwired in me by parents and circumstances.

But the barriers are put up. The hurdles to jump over.

People don’t score well in interviews for many reasons. Possibly the same reasons why different kids get bullied at school. They are different, unique, smart, sometimes odd, and … they don’t run with any pack.

As we all know, a lot of those kids went on to start up global phenomenons in the fields of art, business, music.

Let’s try and let the sometimes awkward ones in and lead them well. Stop putting up the hurdles.

Give them the confidence to do what they do best.

Do better things differently.

Revolutionise.

I believe it’s called constant improvement.

I just noticed that the clock is set to wake me at 8.02 PM. Better change that.

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Frank Sinatra and content development. I did it my way

29 Sep

APPROVEDI love Frank Sinatra. His phrasing was amazing (sorry about that one!)

One of my favourites is his rendition of ‘My Way.’ Originally a french song and re-written by legend Paul Anka, it’s a testament to uniqueness, bravery. resilience and self belief. Ol’ Blue Eyes put in all the blows, hits and lingering disappointments. This song is about living and by the soaring end, this listener is in no doubt that Frank lived a life.

I’m a my way kind of person. Strong minded and creative. I often run on instinct fuelled by experience > what’s going to work and what’s not.

But here’s the thing: when you’re planning websites; developing content (products, knowledgebases, social platforms etc.,) always communicate with your stakeholders (internal and external) regularly, get approval and formal sign off. 

This is not always easy. You have to pitch it right and differently depending on your audience. The cost/benefit analysis.

Many great ad campaigns have been ruined by ‘the client.’ They just want the logo bigger. They often don’t share your enthusiasm for standing out in a crowded marketplace. But they are the client nevertheless, nervous or not.

Set up a ‘milestone’ approval system so that everyone’s on the same page. I do love cliches.

And stay brave!!

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Leonardo da Vinci and content planning

24 Sep

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I have developed content for a number of businesses as well as creating and delivering training programs (aka Instructional Design.)

Content can be for non-static websites; marketing programs or social media.

One thing became clear to me in the process. That is the importance of planning.

Having a series of plans that start with the Big Picture (see above,) is a good way to not only focus on what you are building, but also becoming ready to create and stay on track with projects.

Creativity is pure. We know that. Artists are born that way or are they? Real art is intuitive, it’s just there in moments of genius or is it?

Leonardo da Vinci and Michelangelo (both successful businessmen) produced ‘rough’ studies before creating their masterpieces.

My friend, famed Australian artist Rodney Pople, executes a number of sketches and daubs before he knows he’s on the track.

Writers plan and signpost using a variety of methods. Chapter headings is one way to write a novel.

Having a ‘helicopter view’ of what you are trying to achieve and then implementing it is a good way to plan and build.

It can be visual or text based. I find that visual is better.

Just get it all down and make your map.

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I love it. Take it out! Part 1

21 Sep

ImageI got my first job in advertising by showing up at an agency with a two page short story I had written about bikies. I still remember one memorable phrase I concocted. It went something like ‘their jeans were so dirty, they could only be removed with a blow torch.’

The amazing thing was not only did I get in and meet with the Creative Director, but he gave me a job on the very lowest branch of the agency tree: the despatch department, run by a fiery red-faced ex army guy they called Sarge. I wanted to write. To create. I was on cloud 9 or maybe even 10.

For the first few days, the CD would acknowledge me. Smile. Ask how I was doing. That stopped soon after. But it was a great place to work. Big clients, global agency. A bunch of creatives around, artists, writers, producers, editors, designers. I loved it.

Then they promoted me to media accounts. Yike! That wasn’t my bag, so they put me into media planning, under a benevolent media genius who will remain nameless, but let’s call him Daniel Boyce. One day he called me into his office and asked me ‘so how are you liking it here?’ I was momentarily blinded by his striped shirt and the harbour view behind him, and blurted out without thinking ‘I don’t like it.’ Daniel fixed me with a steely glare, just as the phone rang. ‘Daniel Boyce.’ He said into the mouthpiece in a cultured accent, glancing at me with what I perceived as contempt. “I’m going to get fired.’ I thought, but no. Daniel put down the phone and asked me why I wasn’t happy in media planning. I told him that I wanted to write. To be a copywriter. To be a creative. The phone rang again. Same rigmarole. Then, ‘Thanks for being honest. Everybody lies to me around here.’

The next day I was relocated to the TV/Broadcast unit where ads were recorded and edited, pilots were made and new business pitches run.

We had two theatres and a big meeting room. I was able to watch actors, writers, engineers create, edit and senior executives pitch for new business. Something different everyday.

It may have been airlines and soft drinks but it was wondrous to me …

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The consultant’s bar … high energy, high empathy

4 Sep

Consultants barI work with a guy who enjoys a ‘big’ background in consulting. I often see him munching on a chocolate bar. We laugh about it. The Consultant’s Bar! High energy. High empathy.

Consultants often work on multiple projects. They need energy and focus as well as a knack of transposing themselves into different business environments and cultures.

Skilled consultants hit the ground running and understand what they need to do and who they need to consult with.

Like a researcher or investigative journalist, consultants go to the right people. These people are sometimes called Subject Matter Experts (SME’s) who are skilled in their particular fields. Those fields can be as different as engineering is to fashion design. As science is to fast food. As recruitment is to recreation.

  1. A consultant must first know who to go to.
  2. They must establish rapport as quickly as possible.
  3. Know what questions to ask.
  4. Keep the channels open

This takes preparation, empathy and listening skills.

Dr Samuel Johnson said “What doth please thee mightily, do strike out.” Forget pre-conceptions and gut feelings.

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Rodie – King of Content

2 Sep

King of content 230813

“When I have an idea, I turn down the flame, as if it were a little alcohol stove, as low as it will go. Then it explodes and that is my idea.” Hemingway.

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