I love small businesses that work hard to differentiate themselves from the competition. I call them the New Pioneers. They work their businesses like the old world drovers who rode quarter horses and steered them like cars to round up and drive the flock. They don’t rest on their laurels and plan and produce new products to offer something fresh and wonderful to their customers and they use marketing and social media so well to be liked, viewed, commented on and followed = all good for SEO.
Brew Ha Ha Coffee Roasters in inner city Sydney could be just another cafe, but it’s not. They keep producing not just the best coffee from premium roasters and skilled baristas – they also offer great and creative food in a ‘foodie’ society … and they get recognised (see above).
Vibrant businesses like Brew Ha Ha obviously love what they do because they do it well or vice versa. 
I’m captivated by your insightful exploration of the Digital Landscape! Your perspective is refreshing and the way you articulate its complexities truly engages the reader. Looking forward to more enriching content from you.
Thank you Ray. I’m glad you enjoyed it.