Tag Archives: social media

What is EQ and AI

1 Sep

I’m looking at Artificial Intelligence a lot these days. I guess I’m trying to work it out and the effects it is having and going to have on society now and into the future. But guess what? It’s here and like it, fear it or welcome it – it is being used broadly across industries and skill sectors.

I just listened to this podcast featuring Reid Hoffman, cofounder of LinkedIn and Inflection AI and a pioneer of the Silicone Valley set.

Here’s the link

What I found amazing was his information that AI is training (constantly) in not just IQ but EQ.

Emotional intelligence

Emotional Intelligence pioneered by Daniel Golemen, is something I focus on in my training and teaching as it’s a key to relationships both personal and professional. I tell me students about the 2 main areas of focus:

Self awareness and awareness of others. It’s kind of like mindfulness.

I also tell them that it’s easy. It only takes your whole life to master! Not exactly true but sometimes it’s hard to be objective and have that ‘helicopter view’ when you’re down there punching at the kneecaps.

So how amazing that IA is working on empathy, listening skills, advanced communication and understanding.

In the meantime, here’s an image I generated using Firefly of a dachshund in the snow wearing sunglasses.

I have one. Her name’s Elsie and she is skilled in EI.

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Tip and tricks for creating great content part one

21 Oct

Training in Digital Transformation and Social Media Marketing necessitates me to keep up with a whole range of apps and software.

This is almost a full-time job as new ones emerge constantly.

I follow you tubers: subscribe to blogs; talk to influencers and industry pros; check out thought leaders on social media such as Twitter and news sites.

I mean …  who’s got the time

You probably don’t, so I’ve decided to start posting regularly on some of the amazing tools.

Content is king!

I always say that marketing used to be easy … well, easier. And that’s true.

With the rise of digital and the power of social media, today’s marketers need to be on top of their game. Yes Search Engine Optimization (SEO) is crucial but the creative is KEY no matter if you’re creating videos, graphics, blogs like this, paid ads around various applications.

You may also be planning on creating a MARTECH STACK – adding tools to your arsenal. But what tools do you need. NOTE: It’s easy to get overwhelmed and spend time on creating stacks that don’t help.

PART ONE > Video creations tools

With the ongoing success of TikTok (a social media platform for creating, sharing and discovering short videos), and the waning attention span digital has created, creating engaging videos is a must.

Here’s a list of tools:

I have provided links to most of them. Some have free versions with limited features. Most offer subscription plans to match your business and budget.

Check them out. Let me know how you go.

Stay tuned for Part 2.

Have fun creating.

 

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Welcome to the emojincey ward

1 Mar

emojincey ward

The digital sphere can be complicated for marketers and business operators, trying to keep up with all the new features social media is offering as well as apps and other whizz bang offerings.

I use the term whizz bang because when you really look at a lot of these innovations, they offer the excitement of the new. And we have been trained to upgrade from old to new even when the new features aren’t that special.

In the olden days marketing was relatively simple.

  • Create the message
  • Match it to your target market
  • Choose the best media option
  • Run the ad or the campaign.

Now targeting requires sorting through many variables to do with lifestyle and behaviours.

Ads or posts are run and testing is conducted using the analytics.

Often we are advised to run separate campaigns to ‘test’ the efficacy and effectiveness.

We are told to be strangely unique to cut through and to tell stories not to just sell.

TV channels have been replaced by internet influencers who command vast audiences.

It’s so un marketing in the traditional sense where a product or service was promoted to a market.

OK … that’s simplistic.

And there’s likes and follows. Shorthand ticks of approval from our ‘community.”

Other shorthands include the emoji.

now featuring an array of cute visages with stand out emotions. And gifs.

Like it or not, we are in the age of shorthand … short attentions span.

Ultra convenience services such as UBER Eats and Netflix stop people socialising.

But people are people and will no doubt get bored with social which is why they have to keep changing and updating and adding features.

Great advertising is still about the creative. Cut through only occurs when people stop and take notice.

So let’s open the emojincey ward where people are people and emotions aren’t a quick flick, insert and like.

emoji image:  

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I dare you to watch this video

9 Aug

Have you got a coupla minutes?

My kid is 12 and he loves his technology. I don’t mean that he just likes it a lot … he loves it. I like technology too. I’m using it now. But I also love books. I am auto didactic. No not that. I have always read a lot. As a kid I just tore up history books (those illustrated ones) and began reading classics via the Classic Comics Illustrated range which introduced me to Turgenev and Victor Hugo. I knew about myths and legends from Norse to Roman and later on I discovered my mother’s books. It took me a week to get over the first time I opened The Second Sex by Simone de Beauvoir and Henry Miller … well he was amazing for a kid who watched the Beverly Hillbillies.

I am not anti technology because I think it’s the greatest tool of creativity and self expression since that hungarian Bic invented the biro but I’m afraid that it’s got some limitations too.

My kid showed me this video and I think it sums things up quite well and has repercussions for us all business-wise or not:

 

 

 

 

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In just 60 seconds

6 Jan

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According to an article published in the second half of 2013, this is what happens on the ‘net’ every 60 seconds.

To quote the article in the UK Daily Mail, published July 30:

‘In just a single minute on the web 216,000 photos are shared on Instagram, a total of £54,000 ($83,000) sales take place on Amazon, there are 1.8 million likes on Facebook and three days worth of video is uploaded to YouTube. 

Cashback site Qmee has created an infographic that shows this information as well as how many tweets are sent, photos are viewed, Skype calls are made, domains are registered and more in 60 seconds.

The graphic pulls information and figures from PC Mag, Business Insider and other sites to create a the snapshot.’ 

So what does this say to businesses who are trying to market themselves in 2014?

You better get some fresh content.

Google loves new and updated content.

Content that is relevant to your market.

PLAN DO ACT CHECK

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Who is my customer

3 Sep

I met a young designer who created ‘mood boards’ for a global US fashion/apparel business. Mood boards are about colours and fabrics and accessories such as buttons etc. The fashion designers stock in trade and the fashion buyer’s guide to new season’s offerings. She told me that this company had an ‘ideal’ customer.

The ideal customer was a 30 something professional single male with a Golden Retriever dog. Sounds awfully simplistic doesn’t it?

If you think about it in target segmentation terms it says a lot in one small description.

Single = money to spend (lifestyle)

Professional = high earner/well educated (demographics)

Male = gender (demographics)

Golden Retriever dog = outdoorsy/sporty/casual

Whether you believe that your customers can be segmented as easily as this, try it.

Visualise your ideal customer/s.

And build on it from there.

The key to success in business in knowing who your customers are (and how they might change!)

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Rodie – King of Content

2 Sep

King of content 230813

“When I have an idea, I turn down the flame, as if it were a little alcohol stove, as low as it will go. Then it explodes and that is my idea.” Hemingway.

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