I have developed content for a number of businesses as well as creating and delivering training programs (aka Instructional Design.)
Content can be for non-static websites; marketing programs or social media.
One thing became clear to me in the process. That is the importance of planning.
Having a series of plans that start with the Big Picture (see above,) is a good way to not only focus on what you are building, but also becoming ready to create and stay on track with projects.
Creativity is pure. We know that. Artists are born that way or are they? Real art is intuitive, it’s just there in moments of genius or is it?
Leonardo da Vinci and Michelangelo (both successful businessmen) produced ‘rough’ studies before creating their masterpieces.
My friend, famed Australian artist Rodney Pople, executes a number of sketches and daubs before he knows he’s on the track.
Writers plan and signpost using a variety of methods. Chapter headings is one way to write a novel.
Having a ‘helicopter view’ of what you are trying to achieve and then implementing it is a good way to plan and build.
It can be visual or text based. I find that visual is better.
Just get it all down and make your map.