I love Frank Sinatra. His phrasing was amazing (sorry about that one!)
One of my favourites is his rendition of ‘My Way.’ Originally a french song and re-written by legend Paul Anka, it’s a testament to uniqueness, bravery. resilience and self belief. Ol’ Blue Eyes put in all the blows, hits and lingering disappointments. This song is about living and by the soaring end, this listener is in no doubt that Frank lived a life.
I’m a my way kind of person. Strong minded and creative. I often run on instinct fuelled by experience > what’s going to work and what’s not.
But here’s the thing: when you’re planning websites; developing content (products, knowledgebases, social platforms etc.,) always communicate with your stakeholders (internal and external) regularly, get approval and formal sign off.
This is not always easy. You have to pitch it right and differently depending on your audience. The cost/benefit analysis.
Many great ad campaigns have been ruined by ‘the client.’ They just want the logo bigger. They often don’t share your enthusiasm for standing out in a crowded marketplace. But they are the client nevertheless, nervous or not.
Set up a ‘milestone’ approval system so that everyone’s on the same page. I do love cliches.
And stay brave!!