Find out what they want and give it to them

There is no doubt that Stephen Fry is brilliant. You only have to listen to the man to know that. He has a broad and in depth knowledge of many things. In the past he might have been known as a bon viveur. One of those people you want to have at your next dinner party.

This is beginning to sound very un-hip. Dinner parties? Bon viveurs. What’s next? Boulevardier? OK that’s enough.

I read one of his autobiographies and one thing absolutely stood out for me. When he was at Cambridge University he did well, not only in the area of performance and entertainment but also scholastically. He wrote of having a brilliant friend there who didn’t do as well even though he had the intellect. Why did Stephen Fry do so well? Simple he said:

Find out what they want and give it to them.