Creativity seems to be a buzz word these days as is happiness. For us white bread types both can seem like butterflies in a strong breeze – now you see them and now you don’t. Try to capture them and they’re gone.
Now take W Somerset Maugham for instance. He was creative undoubtedly. Still considered one of the great short story writers ever. If you haven’t done so, read some of his ‘south seas’ stories like ‘Rain’ for instance featuring the morally questionable Sadie Thomson and monsoons that drove people crazy. Often set in exotic places like Pago Pago and Apia when the copra trade and rubber plantations were booming – the islands full of boozy ex pats and over zealous missionaries with sin on their minds.
I was lucky enough to stay at Raffles Hotel in Singapore before they modernised it. There was a suite there named after Maugham and one called the Conrad suite. They both stayed there regularly. There was a snooker table in a colonial space where it was rumoured that the last tiger in Singapore was shot. “Jolly good show. Got him right between the eyes!” Definitely not correct these days.
So Maugham, Raffles, tigers … and creativity of course.
You can set up a room with toys and games tables for creative thought. Or you can’t. How do you capture creativity?
More importantly … how do you monetize it?
Publishing is a business like the movies or games. You don’t get published if you don’t have a market.
There has always been creativity in business. They just didn’t use the term so much.
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