Archive | 12:55 pm

BAT CEO = CREATIVE + STRATEGIC

15 Nov

bat maskA young guy I know well has recently been appointed as CEO of a large not for profit organisation. He’s a very clever person and I have watched his career unfold.

When he was first appointed, I know he struggled as to how to be the CEO. He doesn’t wear suits. He’s not a fan of corporate speak. He’s a blend of creative and strategic. He’s an entrepreneur, a musician, a story teller but probably not an administrator.

He knows how to network and he does so at very senior levels. His passion for the good deeds and the clients his organisation serves are what makes this guy so compelling.

He utilises the media and has clear objectives for the publicity. Often it’s to inform policy makers on what’s happening ‘on the ground.’

But what astonished me is a video he sent me: BAT CEO

He filmed himself with a Bat Mask on going around the office enquiring how the team was going but in the gravelly, vigilante voice of the new BATMAN. The reactions of many of the staff was unmitigated glee at seeing their big boss being so light-hearted and well, damn funny.

It was a master stroke in my opinion as it disarmed and calmed while introducing a different mode of leadership.

It’s not always appropriate being BAT CEO. There are difficult strategies and difficult conversations leaders have to have but why not engender some fun.

Humour is a strategy in itself and it breaks all kinds of ice.

Here’s to BAT CEO. Long may he serve!