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Pioneers of Digital Influence

13 Apr

The Smart Set

The Smart Set was a magazine that was founded in 1900 for and about New York’s social elite, The magazine evolved into an expression of popular modernism and it’s heyday went from 1913 through 1922.

It had a literary side publishing some of the best authors of the day (including Joyce and Conrad) and gave F. Scott Fitzgerald (The Great Gatsby) his start.

Subtitled “A Magazine of Cleverness” The Smart Set never gave up its aim to entertain, to win a large audience, and to make money through advertising.

Thoroughly modern

The magazine covers (see above) are images depicting modern women. The flappers and ‘it’ girls who made the news and social pages of the day through there ‘shocking’ displays that went against the moral norms of the day. They smoked and drank and used colourful language. In that way they were liberated some might argue. But that’s not the point.

Digital influencers and advertising dollars

These were the pioneers of today’s online digital influencers who garner huge crowds of followers just by posting a pic or a little message on their instagram pages. They are trend setters (sometimes) or trend followers but they have built a brand image around themselves by understanding what their ‘tribe’ want, need and often just aspire to.

And when they attract large numbers of followers, that translates into advertising dollars.

So things haven’t changed that much – just the mediums.

and the hipsters just look like Ned Kelly.

Marketing and Mindfulness

24 Nov

marketing-and-mindfulness

There’s a revolution going on not just in politics but in other areas.

An interesting article from B&T about the new consumers who value sustainability, health and well being above therapy shopping.

http://www.bandt.com.au/marketing/marketing-mindfulness-future-holds

We need to listen to our customers.

The revolution says goodbye to Henry Ford?

6 Nov

There’s no doubt about it – there’s a revolution going on which is affecting politics globally (see Brexit and the rise of Trump) and the way we live and will live in the future.

This revolution has been driven by technology and the internet which is not new news. However when you read an article like this one from the head of George Soros’ economic think thank the Institute for New Economic Thinking and ex boss of the UK’s former financial watchdog the Financial Service Authority it does give one pause to think.

The world of work and jobs is changing.

The tech breakthrough companies generate huge wealth but fewer jobs.

Work has gone part time with “British economist Guy Standing argues that most of the people who work on these types of platforms are part of what he terms the “precariat” — low-paid workers with precarious job security.

lord

http://www.businessinsider.com.au/lord-adair-turner-tech-capitalism-wages-inequality-precariat-2016-11?r=US&IR=T

Donald Trump and the Shoulds

11 Sep

“The upheaval of our world and the upheaval in consciousness is one and the same. Everything becomes relative and therefore doubtful. And while man, hesitant and questioning, contemplates… his spirit yearns for an answer that will allay the turmoil of doubt and uncertainty.”

So wrote Carl Jung, Swiss psychiatrist and psychotherapist who founded analytical psychology. Jung was also interested in and influenced by philosophy, sociology, religion and spirituality.

carl-jungI

Trump, Kanye and Kimye and the blur between reality and reality TV 

We are all living in a period of great uncertainty where our politicians and the major parties are no longer trusted (see the political rise of showmen like Donald Trump in the US and our own One Nation’s resurge.) The problems of globalisation, immigration, warfare and refugees, economic cycles, ageing populations, industry and technology and of course climate change have rendered us all into a state of unknowingness and sometimes fear. Trump and his often unstructured and simplistic rants wouldn’t have made it to second base in past US Presidential campaigns let alone get endorsed by the conservative Republican party if he wasn’t striking a chord with alienated, scared voters who no longer trust their politicians.

Trump is also a reality TV star so maybe Kanye and Kimye could be future Commander in Chief and his first lady. This says a lot about the pre-occupation with celebrity and branding. It’s more fun hanging out in billionaires mansions than listening to men in suits talking about fiscal policy + we get to live their lives vicariously (and escape our own) for an hour a week.

As human beings, we crave certainty around our lives as this gives us control. 

In reality there is no certainty much less control. We can be comfortably off and get sick. We can be employed and lose a job through no fault of our own. Our bread winning industry can go off-shore. In a lot of ways, life is random and full of paradoxes.

It’s hard to live this way but there is no choice and often pain and hardship open doors that were not visible through the haze of contentment.

The shoulds

Many years ago I was introduced to ‘The shoulds.’ It goes like this:

We should have a job and do well. We should be happy in our personal lives and have rich and fulfilling relationships. We should always do the right thing and not make mistakes.

Shoulds also relate to others in our lives:

Friends should be true and stick by you.

Family should be there for you.

Managers and employers should recognise you for your work and enthusiasm.

Shoulds let us down and make us naive.

Let go of the shoulds both for yourself and others in your life.

Be open to change because it’s rapid nowadays.

Instead enrich yourself with learning, creating and thinking outside of yourself.

BIRDMAN … life, hope and don’t box me in

28 Feb

birdman

Have you seen Birdman? You probably have. Some people loved it. Some people didn’t. For me it was amazing from the first scene of levitation to the last which I won’t mention.

Why was it amazing to me?

Because it was all of life. Triumph, sadness, struggle, confusion > the journey from limitless dreams to the fight to stay relevant.

What an inspired piece of casting. Michael Keaton. Is it his story? Could be. His journey shows in his performance – he’s grown up and from glib and smart arse he has depth and gravitas like the lines on his face and his receding hairline.

Then the story within the story > putting on a Broadway play around a Raymond Carver story … the things we talk about when we talk about love.

“A man can go along obeying all the rules and then it don’t matter a damn anymore.”

Raymond Carver, the genius short story writer. The greatest along with Arthur Miller ‘Death of a Salesman’ and Ernest Hemingway until he got corny. Fighting to stay relevant.

But in that fight is life. The struggle is noble even when it doesn’t work. There’s something beautiful about it.

Old doesn’t mean old anymore. Somethings changed.

What am I talking about?

Everything’s changed. If Willy Loman were around today …

Always merry and bright

24 Jan

Henry Miller

Henry Miller is a hero of mine ever since I read a biography of him ‘Always Merry and Bright.’

An original voice and a trail blazer, he was known for breaking with existing literary forms. An author of over 60 books including The Tropic of Cancer, his writing remains powerful and brave. He left New York to go to Paris in 1930 to follow his dream of becoming a writer and to mix with other artists. What he found was struggle and poverty. To overcome this he asked all his friends to send him $1 a day. An early crowd funder.

What I love about Henry was that he was delighted with life including all the troubles and travails. He kept on at his art even when he was criticised and his books were banned.

Being always merry and bright is a mindset. It’s a way of looking at things from a distance.

Seeing as work takes up a large percentage of our lives, this is more than important – it’s a necessity.

Managers should never stop people being happy at work. Happy is a key to productivity and makes way for open thinking and creativity … something business always seems to strive for.

A tough micro managed environment leads to a loss of motivation.

There’s no happiness.

You can sense a creative environment and you don’t need special spaces with pool tables and signs on the wall.

You just need the right leaders. They create the environment.

Working with Gen wotever

30 Aug

dobell

Quite recently I have had the privilege of working with a team of Gen Y’s. I think that’s their gen name (as opposed to genome) anyway. Their a bit older than Charles Lloyd Jones in this William Dobell portrait. They’re younger than me anyway. 

We have been working on a huge and creative project – something I couldn’t do on my own. These gens have been working with me and I have been managing them and their output. 

And yes … it’s true, they do work differently. They are definitely not your old time bank clerk types. They have different clocks and they can drift off but never too far.

What I have enjoyed is telling them stuff. It’s creative and we do a lot of writing. I tell them about The Confederacy of Dunces and the Catcher in the Rye. About original writers who also wrote and thought about freedom and how it dwells in the mind a lot of the time.

I give them tasks and I check up on them with a ‘how’s it going?’ lame style of management. I don’t get too concerned when they wander off and they do from time to time but I do keep track on deadlines.

We get along fine and they are producing – and more often than not, they surprise me with their work.

So I say Gen wotever. Show people respect and listen to them. When you delegate tell stories and have a laugh. 

Oh yeah … and say thanks.

Often

I dare you to watch this video

9 Aug

Have you got a coupla minutes?

My kid is 12 and he loves his technology. I don’t mean that he just likes it a lot … he loves it. I like technology too. I’m using it now. But I also love books. I am auto didactic. No not that. I have always read a lot. As a kid I just tore up history books (those illustrated ones) and began reading classics via the Classic Comics Illustrated range which introduced me to Turgenev and Victor Hugo. I knew about myths and legends from Norse to Roman and later on I discovered my mother’s books. It took me a week to get over the first time I opened The Second Sex by Simone de Beauvoir and Henry Miller … well he was amazing for a kid who watched the Beverly Hillbillies.

I am not anti technology because I think it’s the greatest tool of creativity and self expression since that hungarian Bic invented the biro but I’m afraid that it’s got some limitations too.

My kid showed me this video and I think it sums things up quite well and has repercussions for us all business-wise or not:

 

 

 

 

it’s a mad mad mad world of metrics

12 Jul

harold lloyd

We all know about metrics. The back end of the internet. The analytics. The tracking mechanisms of sites. 

They come in all shapes too. Line graphs. Dials. Segments. Bar charts. 

And they are great and necessary. How else do we know ‘how we’re doing!’

This is about productivity and we all have to be productive don’t we? Work, work, work …

There’s no time in an asynchronous world to stop and think. 

Why would you do that? There’s stuff to do. People are restless and they want it NOW.

I’ve spent time in organisations where metrics are key drivers, and that is fine. But when dials and graphs are key drivers, then strategy can go out the window if there is weak and lazy leadership.

Strategy is of the utmost importance. It’s the beginning of innovations. It’s the way to do things differently and better.

The fast knee-jerk get this done now attitude is a band aid solution.

Metrics can freak poor managers/leaders out because these measures make them or their area look bad, so they rush to fix something and it sets an unrealistic pace where mistakes are made and people break down or worse – feel like galley slaves, rowing to the beat of a drum.

I’m all for measurements and monitoring because I like change. 

But don’t let it freak you out. Sit down and think about things. Come up with new ways of doing things.

Calm down

resilience and taking it on the chin

14 Jun

Image

This is the Alcántara Bridge in Spain, built by the Roam Emperor Trajan between 104 and 106 AD. That’s almost 2200 years ago. It’s not modern engineering but it’s lasted. It’s prevailed. Can you imagine the hordes of people and animals and vehicles that have crossed it. The fights and battles. The life and death it has seen in that time.

The bridge has resilience built into it. That’s why it’s still here. It has strong foundations.

People at work work together. Sometimes they’re called teams. Teams support each other if they’re functioning. It’s a necessary element in all teams including sporting and in families. That’s nice isn’t it?

But guess what. S%$t happens (I censored that for you!)

But it does, even in the most highly functioning teams because people are people and we have moods, emotions, short comings. We’re not all nice all the time.

I heard about a man who was known as a man of god. That was his life. Doing good things for people who others shunned. He was also a boss. I heard that every morning he would walk into his offices and lose his block. He would systematically fire people and then an hour or so later re-hire them (or something like that.) This was devastating to his team of kind hearts and do gooders. But they stayed with him. Why?

Because they allowed him his childish behaviour because they recognised that he was angry and stressed. It wasn’t them.

It’s hard dealing with difficult people. But when you do and the sky doesn’t fall, then you build your understanding and resilience so the next time the boss loses it they know what to do. It’s called emotional intelligence.

Great teams have this resilience and it allows them to build trust and understanding one block of stone at a time.