The Pareto Principle or 80 – 20 rule still rings true. Roughly put, this rule is about how many businesses sell 80% of their products or services to just 20% of their customers.
It’s about marketing to the de-activated customer base.
Great businesses never let go. They look for new opportunities within their databases instead of pitching to the un converted one off buyers.
It’s often undeveloped and lapsed to customers who already know how good you are.
Talk to your customers. All of them.
It’s less expensive and less risky and
it spreads the love!
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