Archive | 2:24 pm

Tech heads and other odd fish

13 Dec

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I’m the King of Content.

Well I self styled that one, but after working on advertising campaigns (above and below the line,) blogs, websites (static and interactive,) brochures, newsletters, flyers, trade stands and collateral, email marketing, social networking, training programs and lots in between … I think I am the King!

But I’m not a coder … yikes!

I’m a content planner and builder, creative director and project manager.

I’m also a talent scout.

I source artists & illustrators, graphics people, TV/Radio producers …

I also source web people. The people that code. They know HTML and CSS deeply, whereas I just know about it.

I need these people. And I need to get the work done.

Sometimes, but not always, these web people can be difficult. Why? could be a generational thing. Could be a time management thing. Could be a simple communications thing. Could be all of the above.

Here’s a scenario:

The project is lagging and lacking. The vision has not come together. I can’t get the person on the phone. I can’t get them via sms. I wonder should I go out on my balcony and call their name like Steve Martin did in The Lonely Guy.

Yes … they don’t always follow my timetable.

But when you get a good one it’s amazing.

Manage these people with tenderness and care.

Coach and mentor them.

Be understanding, bit not too understanding if you get my drift.

Got kids? You’ll know what I mean