The art of the knowledgebase

26 Oct

ImageWebsites have evolved.

In the not too distant past, a business or organisation would have a ‘webmaster’ build a site. It had all the usual suspects: Home; About US; Contact Details; Products etc. You’ve seen hundreds of them. Maybe even thousands. Static sites with a flash animation graphic to spice things up. Looked good. Never or hardly ever updated except for new product offerings.

Nowadays, in the fast paced, quick clicking social media environment, more is required.

The big question is: why will customers visit your site? Better still, why will people who are not yet customers visit. We call them prospects from ‘gold prospectors.’ Digging for gold.

The gold you put on your site is what differentiates your business from your competition. Yes you’ve got great products. But sites need to offer value in a whole lot of other ways.

One way is to provide a knowledgebase.

Articles. White papers. Videos. Blogs. Put it out there.

But ask yourself the question. “Does this content do something for my clients, customers and all the prospects out there just waiting to find a solution to their problems?”

Well does it?

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